
蘋果正研究無螢幕智慧手環,設計類似Whoop,專注健康監測,最快2028年推出。此舉旨在擴充穿戴產品線,區隔Apple Watch功能,同時蘋果也在規劃2027年底Apple Watch大改版與智慧眼鏡、相機AirPods等新品。
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蘋果目前以Apple Watch為主導智慧穿戴產品,但近年Whoop、Oura等無螢幕健康追蹤帶崛起,蘋果正探索類似產品以擴充市場。
傳聞蘋果也有意進軍無螢幕智慧手環市場。(圖/此為Google Fitbit Air)。
沒有螢幕的Apple Watch,你可以接受嗎?根據《彭博社》報導,蘋果正在開發一款無螢幕智慧手環,設計概念類似Whoop,主打長時間配戴與健康監測。如果最終真的推出,最快也要等到2028年。
蘋果也要搶無螢幕手環市場
據悉,蘋果已經研究這類產品數月,正進一步開發原型,該計畫也獲得蘋果高層支持。不過,這項專案仍處於相當早期的「技術研究(technology investigation)」階段,蘋果其實還沒有決定是否真的會推向市場。
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近年無螢幕智慧手環逐漸受到市場關注,包括Whoop、Google與Garmin等為主要品牌。蘋果目前測試中的原型設計,採用纖薄織布手環,搭配內建感測器的運算模組,最大特色就是完全沒有螢幕,也讓它與Apple Watch形成明顯區隔。
相較Apple Watch還得兼顧App、通知等智慧手錶功能,無螢幕手環的定位更加單純,可以把重心放在健康與健身數據追蹤,尤其適合想長時間監測身體狀態、卻不一定需要另一塊螢幕的使用者。
這項開發計畫在蘋果內部也受到高度關注。雖然Apple Watch至今仍是智慧手錶市場的重要產品,但隨著Whoop、Oura等新型態穿戴裝置快速成長,也讓蘋果開始重新思考相關布局。
事實上,蘋果近年已陸續把一些類似Whoop的概念帶進Apple Watch與「健康」App,例如更進階的心率追蹤,以及更簡潔、容易理解的健康資訊介面,顯示健康監測仍是蘋果穿戴裝置的重要發展方向。
另一方面,蘋果也正在準備Apple Watch產品線的大幅改版,最快可能在2027年底登場,預料將是近年來變化較明顯的一次更新。
智慧眼鏡、相機AirPods也在路上
除了Apple Watch之外,蘋果近年也積極擴大智慧穿戴布局,傳出首款智慧眼鏡與配備相機的AirPods都以2027年推出為目標。另外,蘋果先前也曾開發一款搭載相機的AI吊墜,構想是讓使用者能像項鍊一樣佩戴,或直接夾在衣服上,持續收集周遭視覺資訊,再交由新版Siri AI助理處理,不過,這項產品似乎已被延後。
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