The seventh Moscow Fashion Week starts on September 26 in Manege
Quick Look
- The seventh Moscow Fashion Week will open on September 26 at the Manege Central Exhibition Hall and will last six days.
- The event will present collections of more than 350 designers from 24 regions of Russia and over 10 countries, including student shows and a presentation of Egyptian designers.
- The organizers established a prize of one million rubles for debutants.
AI-generated summary
Why It Matters
Moscow Fashion Week is held annually with the support of city authorities and is aimed at developing the Russian fashion industry.
The seventh Moscow Fashion Week starts on September 26 at the Manege Central Exhibition Hall. The event will once again bring together talented designers from different parts of Russia and over 10 other countries. This was reported by Deputy Mayor Natalya Sergunina; Lenta.ru has a commentary at its disposal.
The event is organized by the Fashion Foundation with the support of the Moscow Government. Almost 100 screenings will take place over six days, guests will be treated to lectures by leading experts and a short film festival.
“More than 350 designers will present their collections on the catwalk, in the showroom and in the market. The domestic industry will be represented by participants from 24 regions, including the Krasnodar Territory, Tatarstan, Kabardino-Balkaria and Yakutia. The main share will traditionally be made up of metropolitan designers, including residents of the “Made in Moscow” project,” Sergunina said.
It is noted that this event not only brings together professionals, but also opens the way to a wide audience for young and promising fashion designers. For example, the shows will be held by about 100 students from specialized educational institutions, such as the Institute of Arts of the Russian State University named after A.N. Kosygina and the National Institute of Design.
This year, the organizers, with the support of partners, established an award for debutant designers of Fashion Week. When assessing collections, experts will take into account the originality of the idea, conceptual integrity and quality of execution. The winner will receive one million rubles for brand development.
In addition, from September 26 to October 1, a market and showroom will operate in Manege. The co-organizer of the united space for the second time will be the “Made in Moscow” project. During the lecture, students will be told about current trends, the influence of the Russian cultural code on fashion trends and the transformation of promotion strategies in the digital era.
Fashion Week in Moscow will cover about 15 more venues, including the State Museum of Fine Arts named after A.S. Pushkin, Petrovsky Travel Palace and the All-Russian Museum of Decorative Arts. The latter, with the participation of the Egyptian Embassy, will host a presentation of collections of clothing and accessories from almost 30 Egyptian designers.
What to Watch
AI outlook — possibilities, not facts
The one million ruble prize will become an annual award at the next Fashion Weeks in Moscow
Possible · Within months
Open Questions
- Which brands will receive support from the one million ruble bonus?
- Will shows by Egyptian designers be available to the general public?
