
Through steaming data, you can feel the sense of participation and holiday innovation in experiential travel.
During the National Day holiday, places such as Luoyang in Henan, Tangshan in Hebei, Jingxian in Anhui, Harbin in Heilongjiang, and Shougang Park in Beijing launched a variety of experiential travel projects such as Chinese-style travel photography, farming experiences, and VR digital immersion tours, using hot data to show the sense of participation and new warmth in holiday tourism.
AI-generated summary
During the National Day holiday, the cultural tourism market across China continues to heat up, and experiential tourism has become a popular choice for tourists.
News from CCTV: A Chinese-style travel photo shoot, a farming experience, and a journey into the virtual world through VR can all become a special experience during travel, and you will also gain a beautiful memory. Through the steaming data, we can feel the sense of participation in experiential travel.
Luoyang, Henan: 900,000 shutter flashes, 250,000 hairpins, and the dream of ancient costumes
250,000 hairpins and more than 900,000 shutter shots a day can freeze the beautiful memories of tens of thousands of people. Hairpins were originally a daily routine for women in ancient times, but now they have become an important element for tourists in Luoyang, Henan, across time and space. This ancient city has about 5,000 make-up workers on duty during the National Day peak. Each make-up artist completes an average of 6 sets of Hanfu make-up every day, with an average of 7 to 9 hairpins inserted into each set. At the end of the day, more than 200,000 hairpins are used, creating an ancient costume dream.
There are about 680 traveling photographers on duty around the scenic spots in Luoyang. Photographers press the shutter about 1,400 times a day on average, and freeze-frame more than 900,000 times a day to record the most beautiful moments of ordinary people.
Tangshan, Hebei: 300,000 interactions in a single day, encountering the poetry of the prosperous Tang Dynasty
Comparing poetry with the ancients makes Tang poetry no longer just words in textbooks. In Hetou Old Street, Tangshan, Hebei, there are more than 300 interactive actors on duty every day during this holiday. Each actor completed an average of more than a thousand interactions a day, including poetry exchanges, group photos, handshakes, and greetings. A total of 300,000 interactions enabled tourists to meet the poetry of the Tang Dynasty through a distance.
Jing County, Anhui: More than a thousand pieces of handmade rice paper put intangible cultural heritage within reach
The bamboo curtain is glued into the pulp at 45°, the first curtain is deeper and the fibers are hung, and the second curtain is shallowly swung to make up for it. The intangible cultural heritage experience starts with the formula. In the rice paper town of Jingxian County, Anhui Province, tourists were guided to fish out paper and shape it with their own hands. They held bamboo curtains and swung them into the pulp pool, waiting for the plant fibers to condense on the bamboo curtains into a 33 cm square piece of rice paper. On the peak day of the National Day, nearly 800 pieces of qualified sketch rice paper were hand-made by tourists in the experience workshop, enough to compile more than 40 volumes of calligraphy and painting sketches by ancient literati.
Harbin, Heilongjiang: 300 tourists went to the rice fields and "cut" 9,000 bowls of rice a day
How much rice can one kilogram of rice make? This holiday, more than 300 tourists are looking for answers every day in Fangzheng County, Harbin City, Heilongjiang Province. Tourists learn to harvest rice from farmers, and each person harvests about 3 kilograms of rice. After conversion, the rice harvested by each person is equivalent to about 30 bowls of rice, and the rice harvested throughout the day can make about 9,000 bowls of rice.
Beijing: Digital Immersion Tour, a different experience in virtual space
It takes 0.1 to 0.2 seconds for a human to blink, but the delay of VR experience can be controlled within 0.02 seconds. In the blast furnace of Beijing Shougang Park, nearly 30 experience projects are in full rotation throughout the day this holiday, with hundreds of people experiencing them simultaneously every 20 minutes. The system processes millions of levels of spatial positioning and motion capture data per second, and the images are generated instantly following the visitor's perspective. The visitor's head turn and movement can be synchronized in the virtual world.
During the National Day holiday, tourists can not only touch traditional culture with their own hands, but also experience the harvest of the earth. They can get immersive happiness between reality and reality, making holiday travel more warm and innovative.

With the advancement of entry facilitation policies, overseas tourists have extended their travel time in China, and their destinations and experiences have become more diverse. Technology tours, niche in-depth tours and unique cultural experiences are becoming new popular options for overseas tourists to travel to China.

Hangzhou launched the 20 New Technology Tourism Scenes such as the Embodied Intelligent Exhibition Center. During the National Day holiday, the Wensan Digital Life District held a human-computer interactive sports meeting. Projects such as robot baristas and brain-controlled racing cars attracted nearly 30,000 tourists, with a turnover of more than 1 million yuan. The deep integration of AI and cultural tourism is reshaping the holiday consumption model from sightseeing to participating in interactive creations.

From October 4th to 5th, the 2026 ‘Toast to Helan Mountain, 100 Ways to Play in Yinchuan’ cultural tourism consumption promotion key activity’s first ‘Mountain Breeze Field’ Helan Mountain Wilderness Camping Season will be held in Gunzhongkou Scenic Area in Yinchuan. With the theme of ‘Go to the mountains and spread some wildness’, it is expected to attract more than 10,000 citizen tourists. The activities include folk performances, mountain talk shows, open-air movies under the stars, light outdoor hiking and mountain markets, attracting young people to experience the new trend of emotional consumption. Yinchuan has created an urban youth field through the "Youth Mo Mo Tie" IP, transforming the emotional economy into a tangible and accessible cultural tourism scene.

Xiaojia Town, Hechuan District, Chongqing City, with Lu Zuofu's ancestral house as the core, has realized the integration of agriculture, culture and tourism by renovating old houses, creating a 'Shijingyuan' tourist attraction, carrying out cultural activities such as bringing Sichuan opera to campus, and building a patriotism education base. It has received a total of 70,000 tourists, promoting rural revitalization and cultural inheritance.

During the National Day holiday in 2026, Fujian Province set off a craze for "touring to the county." Tourists chose rural B&Bs in Qigang Village in Yongtai County, Guifeng Village in Youxi County, and Taiyan Town in Lianjiang County to experience slow life and participate in activities such as harvesting rice, sunbathing, and tasting seafood. Data shows that off-site tourism consumption in county areas increased by 14.1% year-on-year, and the popularity of booking county travel products during National Day increased by 42% year-on-year.
During the National Day holiday, the popularity of autumn tourism in Wuhua Mountain in Heilongjiang continues to rise. The self-driving model of "airplane/high-speed rail + car rental" has become the mainstream choice for foreign tourists, and the car rental market has experienced significant growth. The opening of the Haiyi High-speed Railway has released tourism dividends in forest areas, and car rental orders in the Yichun area have increased by 58% year-on-year. In order to adapt to the demand for self-driving on all-region loops, the Heilongjiang Provincial Road Transport Development Center has promoted the leading leasing companies to implement the "rent at one point, return at multiple points" off-site car return service in 13 cities and border tourist hotspots in the province, and launched preferential policies for some lines. The structure of car rental orders has changed. The proportion of 5-7 day long-term rental orders has increased. Tourists from outside the province are the main consumers. Large-space SUV and 7-seat MPV models are the most in demand, with online bookings accounting for more than 90%.