China News Service, Yinchuan, October 5th (Reporter Li Peishan) From October 4th to 5th, the first of the 2026 "Toast to Helan Mountain, 100 Ways to Play in Yinchuan" cultural tourism key activity to promote consumption - the "Mountain Exhibition Field" Helan Mountain Wilderness Camping Season was held in Gunzhongkou Scenic Area in Yinchuan. The theme of the event is "Go to the mountains and spread some wildness". It is expected to attract more than 10,000 citizens and tourists in the two days, bringing a pleasant autumn mountain leisure experience.
Tourists enjoy their vacation time by making tea around the fire. Photo by Liu Qianyu
The reporter saw at the scene that tents and marquees were arranged at random in the Gunzhongkou Valley, and folk performances, mountain talk shows, open-air movies under the stars, and light outdoor hiking were staged in turn. The mountain market next to it is full of trendy cultural and creative products and local specialty snacks. Many young people meet up with friends to leave the hustle and bustle of the city for a while and enjoy the scenery, chat, check in and relax at the foot of Helan Mountain.
"You don't have to travel long distances. You can go to the mountains in half an hour out of the city, watch the mountains and listen to the wind, and experience interesting handicrafts. This sense of relaxation is what we yearn for most when traveling." Wang Yue, a tourist from Xi'an, said that compared with visiting tourist attractions, the emotional release brought by travel is the core pursuit of this trip.
Cultural and tourism big data shows that the 18-45 year old group accounts for more than 72% of tourists visiting Yinchuan, and the youth group has become the main force of cultural tourism consumption in Yinchuan. Watching a sunset, waiting for the starry sky, and toasting with friends, this kind of emotional experience is becoming the starting point for many young people to embark on a journey. In line with this new consumption trend, Yinchuan has changed its thinking on cultural tourism supply. It no longer only answers "what is available in Yinchuan", but also thinks more about "what do young people want", and transforms the hot "emotional economy" into accessible and threshold-friendly mountain and urban scenes.
It is understood that "Youth Momo Take" is Ningxia's original cultural tourism benchmark IP focusing on youth social experience. Yinchuan's "100 Ways to Play" series of activities is an extended practice of this IP landing at the foot of Helan Mountain. The relevant person in charge of the Yinchuan Municipal Bureau of Culture, Tourism, Radio, Film and Television said that "Yinchuan's 100 Ways to Play" is not a simple collection of various activities, but a "youth experience menu" tailor-made for young people.
In October this year, Yinchuan relied on this IP to integrate cultural and tourism resources across the region and launched four "urban youth venues" including mountain recreation venues, winery tipsy venues, city night tours, and autumn roaming spots. They include camping music, handmade fashionable toys, wine tasting at wineries, city night tours, autumn walks and other diverse contents. They connect scenic spots and venues, characteristic commercial blocks, wineries, B&B catering, cultural and creative shops and other types of businesses to promote the connection of cultural and tourism resources into a line and a chain. As the first event of the four "Urban Youth Fields", this event will link up with the remaining three events to attract traffic in both directions, and continue to amplify the influence of the "Youth Mo Mo Tie" brand. (over)
