The Executive Yuan has announced a goal of "reaching 10 million tourists to Taiwan this year." However, as of the end of September this year, the number of international visitors to Taiwan was 617. Fifty thousand people, still some distance from the target. According to the Tourism Administration of the Ministry of Transportation and Communications, heavy tourists account for nearly half of the international tourists. In order to expand the number of international tourists visiting Taiwan, deepen the independent travel customer base, and drive tourists' consumption in Taiwan, the "Revisit Taiwan. Double the Luck" International Free Travel Tourist Reward Lottery will be launched in October. The winning heavyweight tourist will receive NT$5,000, and fellow travelers will receive an additional NT$3,000.
Companion passengers will receive an additional NT$3,000
Registration for the lottery will be open from 10 a.m. on October 1. From tomorrow until the end of March next year, international tourists can freely travel to Taiwan. As long as they have visited Taiwan after January 1, 2023, they can register to participate in the lottery at noon every Wednesday. The winning tourist will receive NT$5,000, and relatives and friends traveling with him will receive an additional NT$3,000 in spending money.
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Japan, Hong Kong, Macao, South Korea, Singapore and the Philippines are the main players
According to statistics from the Tourism Department, a total of 53,304 repeat visitors completed the registration for the first draw in seven days, and 10,017 traveling relatives and friends responded. The top five markets for cumulative registration are Japan, Hong Kong, Macao, South Korea, Singapore and the Philippines, covering Taiwan's main Asian tourist source markets with growth potential. In the seven-day period alone, 4,652 new returning visitors and 896 traveling companions and relatives completed the registration, and the single-day companion rate reached 19. 26%, the activity continues to heat up.
The consumption money received by the winners can not only be used on public transportation such as the Taiwan Railway, MRT, and passenger transportation, but can also be used at tourist attractions, museums, amusement parks, shops, and local specialty stores that support electronic tickets.
Chen Yuxiu, director of the Tourism Administration, said that the international tourism market has continued to recover after the epidemic. Last year, the number of international tourists visiting Taiwan reached 8.57 million, and the proportion of repeat visitors reached 42%, which has returned to the pre-epidemic level of repeat tourists. The event hopes to convert tourists who have visited Taiwan in the past into the best recommenders for the next trip.
Attract customers through sports events and concerts
Huang Heting, deputy director of the Tourism Administration, pointed out that as of the end of September, the number of international visitors to Taiwan was 617. 50,000 passengers, 1% compared with the same period last year. A slight increase of 93%, but currently facing international challenges, rising oil prices, war in the Middle East, etc., the Tourism Department will still work hard to attract international tourists. In addition to promoting international heavy tourist incentive activities, it also cooperates with various ministries and associations to attract more international players and international tourists through international sports events, concerts, economics, cultural exchanges and other large-scale activities.
In response to the goal of "10 million tourists coming to Taiwan" called out by Ko Kui Zhuo Rongtai, Huang Heting said that this year we will work hard to move towards the goal of 10 million international tourists. In addition to gradually reaching the goal, we also hope to get better.
