Hsinchu County Government participates in Tokyo Travel Exhibition to promote Hakka customs and Michelin-starred cuisine
Quick Look
- The Hsinchu County Government went to Tokyo to participate in Tourism EXPO Japan 2026, promoting Emei Lake, God’s Tribe Simacus, Beipu Hukou Neiwan Old Street, Oriental Beauty Tea, Hakka Lei Tea and other features to attract the attention of Japanese tourists.
- The exhibition will be open to the public for two days after business negotiations for the first two days of the four-day exhibition.
AI-generated summary
Why It Matters
Japan is the country with the largest number of overseas tourists coming to Taiwan. Food and local culture are the main factors attracting Japanese tourists. Hsinchu County has Hakka culture, mountain landscapes and Michelin food resources, making it suitable for in-depth sightseeing experience.
The Hsinchu County Government went to Tokyo to participate in the "Tourism EXPO Japan 2026" travel exhibition, which received a high number of inquiries from the industry. (Provided by Hsinchu County Government)
Japan's annual tourism event "Tourism EXPO Japan 2026" will be launched at the Tokyo Big Sight today (24th)! The Hsinchu County Government specially traveled across the sea to Japan to participate in the exhibition, focusing on the Hakka customs, mountain healing and Michelin-starred cuisine that Japanese tourists love, showing the charm of the Windy City with both depth and experience, and making every effort to capture the Japanese tourism market in Taiwan.
According to statistics from the Tourism Administration, Japan ranks first among overseas tourists visiting Taiwan, and its food and local culture are the core highlights that attract Japanese tourists. Hsinchu County Mayor Yang Wenke said that Hsinchu County is blessed with unique nature and profound cultural heritage, and hopes to connect the Japanese tourism industry through international exhibitions to attract more Japanese tourists.
Please read on...
Cai Yiling, Director of Communications and Marketing, pointed out that this exhibition was full of elites! In addition to promoting Emei Lake, which was selected as "Taiwan's 100 Highlights of Tourism", and "God's Tribe" Simacus, which won the "Best International Recommendation Award", it also connects classic old streets such as Beipu, Hukou and Neiwan. In addition, special products such as Oriental Beauty Tea, Hakka Leicha and seasonal persimmons are also featured on the site, and they are introduced to the Michelin Guide food base to fully conquer the taste buds of the Japanese people.
This travel exhibition lasts for four days. The first two days are for business negotiations, and the last two days are open to the public. In addition to in-depth exchanges with Japanese tourism industry players, the county government has also prepared tourism questionnaires and fun interactions on stage during general open days. Visitors who interact can receive limited-edition merchandise of the mascot "Pippi Lion". The county government hopes to accurately grasp the preferences of Japanese tourists through this exhibition, continue to deepen the layout of the Japanese market, and make Hsinchu County the first choice for Japanese tourists to visit Taiwan in depth.
The Hsinchu County Government went to Tokyo to participate in the "Tourism EXPO Japan 2026" travel exhibition, which received a high number of inquiries from the industry. (Provided by Hsinchu County Government)
Launching ceremony of Taiwan Pavilion. (Provided by Hsinchu County Government)
What to Watch
AI outlook — possibilities, not facts
Hsinchu County will continue to participate in international tourism exhibitions to deepen its presence in the Japanese market
Likely · Within months
Open Questions
- Will this exhibition bring about substantial travel packages or cooperation agreements?
- Which attractions or experiences in Hsinchu County are Japanese travelers most interested in?
