The anchor was banned indefinitely for making up superstitious stories such as "Treasure Hunting in Old Houses" and "Tai Sui Xingjun" to gain traffic.

China News Service, Beijing, November 11 (Reporter Liu Yue) Fabricating bizarre stories about "Treasure Hunting in Old Houses", exaggerating feudal superstitious elements such as "Tai Sui Xingjun", and using inflammatory language to induce fans' attention. Is this live broadcast routine that relies on "telling stories" to gain traffic reasonable?

On November 10, the Beijing Internet Court held a press conference to report on the proceedings of disputes involving platform governance network service contracts. Among the typical cases announced at the meeting, anchor Jin was banned from live broadcasting indefinitely by the platform for "using negative and false content to attract attention", and his lawsuit to defend his rights was dismissed. This judgment sets a clear direction for the management of live broadcast content.

According to the case, the plaintiff Jin opened a live broadcast account on a platform operated by a technology company of the defendant, and attracted the attention of platform users by telling stories through "connecting fans". In December 2025, the plaintiff connected with fans during a live broadcast. The story involved elements of feudal superstition such as "Tai Sui Xingjun" and used inciting language to induce attention. The account involved was reported more than 160 times within a month and was fined many times for similar violations. The platform then indefinitely banned the live broadcast rights and audience connection rights of the accounts involved on the grounds of "attracting attention through negative and false content." The plaintiff claimed that negative and false information was not spread in the live broadcast and requested the court to order the banning measures to be lifted.

The court held that during the live broadcast, the plaintiff published novel plots, told fictitious treasure hunt stories, and induced fans to pay attention to the account and live broadcast room based on the development of the story. It can be determined that there were behaviors prohibited by platform rules such as "drawing attention to negative and false content". The plaintiff has committed similar violations many times before and has been warned and punished by the platform. In accordance with the platform rules, the defendant imposed penalties such as indefinite ban on live broadcast permissions and audience connection permissions on the accounts involved, which was based on facts and complied with legal provisions and agreements. Based on the evidence on record, the punishment measures are consistent with the nature, circumstances and consequences of the breach of contract and do not exceed reasonable limits. Ultimately, the court ruled to reject the plaintiff’s claim.

This case clarified that using fictional stories and novel plots to induce viewers' attention is a violation of live broadcast content management, and the platform can handle it in accordance with regulations. In order to attract followers and increase followers, fabricating characters’ lives and fictitious storylines not only violates the principle of good faith, but also runs counter to the core values ​​of socialism. The court reminded that platforms should strengthen the review of live broadcast content, enhance the spiritual temperament and cultural power of the live broadcast platform, and promote the healthy and sustainable development of the online live broadcast industry.