
逾3万名师生参与,通过创意策划传承红色文化
第十六届全国大学生红色旅游创意策划大赛总决赛在甘肃会宁举行。大赛吸引全国1045所高校逾3万名师生参与,旨在通过红色旅游创意策划,引导青年学子传承长征精神,推动红色文化资源的创新性发展。
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全国大学生红色旅游创意策划大赛已举办十六届,旨在通过竞赛形式促进红色文化教育与实践教学的结合。
中新网兰州9月23日电 (文舒瑶)“身在兰州求学,走在哈达铺的老街、站在大墩梁的黄土坡上,更真切地听见时代的召唤,我们不能只做红色历史的旁观者,要做记录者与传承人。”兰州大学新闻与传播学院本科生丁一丹说。
9月19日至23日,第十六届全国大学生红色旅游创意策划大赛全国总决赛在甘肃会宁举办,来自全国各地的青年学子齐聚红军三大主力胜利会师的革命圣地,用青春足迹丈量红色热土,以青年创意书写使命担当。
大赛以“奋进新时代长征路”为主题,自今年3月启动以来,共吸引全国1045所高校、6077支队伍、逾3万名师生参与,征集作品5412项。
经激烈角逐,60支团队晋级全国总决赛,来自福建师范大学、广西师范大学、北京第二外国语学院、华中师范大学、海口经济学院、昆明传媒学院的6支队伍获特等奖,来自南开大学、北京体育大学、深圳大学等18支队伍获一等奖。
福建师范大学教授储德平已连续13年带领学生参加比赛。他说,大赛具有全方位、立体化、递进式的育人牵引作用,他们团队依托红旅大赛构建四维协同育人体系,将大赛理念、创作逻辑、实践范式、评审标准全面融入日常实践教学。
本届大赛由文化和旅游部资源开发司、甘肃省文化和旅游厅、北京第二外国语学院主办。总决赛期间,入围师生循着红军足迹,走进长征胜利景园、红军小学、会宁文化馆,探访红军会宁会师旧址等,在研学采风、行走的思政课中沉浸式感悟伟大长征精神。
参赛师生立足青春视角、巧用AI赋能,在红色旅游线路设计、红色研学课程方案设计、红色文创产品设计、红色足迹微视频、红色精神微讲解、红色故事微漫画六大赛道同台比拼,以多元创意诠释红色初心。“半截皮带”的信仰火种、“换鞋记”的峥嵘岁月、会师徽章的赤诚匠心,一件件有筋骨、有温度的作品,让长征故事可感可传可承。
汇报展演现场,颁奖嘉宾为荣获特等奖、一等奖、二等奖、最佳指导教师奖、最佳组织奖、最佳创意奖和最佳风采奖的师生颁奖,获奖团队代表作优秀作品展示。北京第二外国语学院大学生艺术团、甘肃省电视台等联袂献演红旅大赛主题歌舞《向远方》、情景舞蹈剧《重走》节选、情景诗剧《红星下的回答》、创意音诗画《会宁画卷》等节目。展演在合唱《歌唱祖国》中落下帷幕。
北京第二外国语学院旅游科学学院硕士研究生肖琪玥说:“红旅大赛让我明白,红色文化要打动人,不能依赖炫酷的技术、不能停留于宏大叙事,而要把故事拆成一块块砖,让历史摸得着、文化带得走、故事讲得出。”
多年来,大赛以赛促学、以赛促教,已发展为覆盖千余所高校、数十万师生参与的品牌赛事,数千件成果直接服务革命老区,推动红色文化资源创造性转化、创新性发展。

The Youth Development Administration of the Ministry of Education promotes the "Youth Career Exploration Project" to help approximately 2,000 young people find their life direction every year through career exploration and cross-department resources. This year, we commended outstanding counties and cities such as New Taipei City and Tainan City and five outstanding counselors, emphasizing the importance of long-term companionship and diverse functional experience.

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