The 48th World Games is about to close: Shanghai accelerates the formation of a tourism consumption service network for inbound tourists

China News Service, Shanghai, September 27 (Reporter Li Jiajia) The 48th World Skills Competition (hereinafter referred to as the "World Competition") will come to an end in Shanghai on the 27th. In recent days, with the holding of this global skills event, a new urban tourism consumption service network for inbound tourists has also been accelerated here.

Taking the World Championships as an opportunity, Meet China has been linked with Shanghai's official tourism service terminal "Shanghai Xiaoyou" for the first time. During this period, 100 key points in Shanghai have been fully operational, covering high-frequency scenes for inbound tourists such as foreign-related hotels, tourism consultation service centers, scenic spots, cultural tourism venues and city landmarks.

For foreign tourists who come to Shanghai for the first time, "what is there in Shanghai", "where should I go", and "how to buy", "how to order" and "how to pay" are often closely connected needs.

During this World Championships, "Shanghai Xiaoyou" and Meet China achieved synergy for the first time: the former provided travel consultation, information acquisition and intelligent tours, while the latter further undertook product selection, booking and payment.

To put it simply, "Shanghai Tour" tells tourists what Shanghai has to offer and how to play, while Meet China helps tourists directly buy the experiences they want.

Taking the WorldSkills Competition as an opportunity, Meet China is linked with Shanghai's official tourism service terminal "Shanghai Xiaoyou" for the first time. As a result, after foreign tourists see a Shanghai product worth experiencing, they no longer need to look for purchasing channels again, but can directly complete the next step of consumption.

From "telling tourists what is available" to "helping tourists buy directly" is the most important change in the construction of 100 points. The 100 points that Meet China has put into service in Shanghai are 100 "micro-hubs" for inbound tourism consumption.

Among them, the hotel scene covers important accommodation places for overseas tourists such as the Shanghai Hongqiao Greenland Platinum Hotel, Hilton Garden Inn Shanghai New Hongqiao National Convention and Exhibition Center, Shanghai InterContinental Hotel at the National Convention and Exhibition Center, Shanghai Jinjiang Hotel, Hyatt Shanghai on the Bund, Shanghai Sheshan Shimao InterContinental Hotel.

The tourism consultation service center covers key points such as Wukang Road Tourism Consultation Center, Little Lujiazui Tourism Consultation Service Center, Great World Tourism Consultation Service Center, and Shanghai Bund Tourism Comprehensive Service Center.

At the same time, the service network has further extended to Shanghai Zhangyuan, Oriental Hub, World Skills Museum, World Hall, Shanghai Wusongkou International Cruise Port, Guangfulin Cultural Site and other scenic spots, venues and city landmarks.

Whether foreign tourists are preparing to depart at the hotel, looking for destinations at the tourism information service center, or already arriving at scenic spots and city blocks, they can discover Shanghai, learn about Shanghai, and directly consume Shanghai in a place closer to them.

Through the terminal, foreign tourists can directly book travel agency routes and city experience products, purchase tickets for scenic spots, exhibitions and events, purchase art festival repertoire and other performance products. They can also choose Shanghai's specialty restaurants, time-honored brands, city gifts, cultural and creative products and other "delicious, fun, and affordable" urban consumption content.

The terminal intuitively presents related products in more than 10 languages, and supports overseas bank cards and international mainstream payment methods such as Apple Pay and Google Pay. Visitors do not need to download the app, register, or bind a card, and can complete the entire process from understanding the product to placing an order and paying.

Allowing foreign tourists to not only “understand Shanghai” but also “buy Shanghai” is exactly the problem that Meet China hopes to solve. During the World Championships, foreign tourists have placed orders directly through Meet China and gone to Yuyuan to taste Suyuanlou’s vegetarian food and buy Nanxiang Steamed Bun Shop’s xiaolongbao set meal; some have also gone to Guangming Village and other time-honored Shanghai restaurants to experience the taste of Shanghai; and some have directly purchased Shanghai’s double-decker sightseeing buses to explore the city in their own way.