Song Chunjiao won the first place in the rookie group of the Hunan Provincial Rural Anchor Autumn Competition and was rated as a provincial "gold medal anchor"

China News Service, Yongzhou, September 25th (Tian Haizhong, Yang Jianbin, Deng Dawang) On the 24th, the 2026 "Xinhua Pretty Rural Commercial Bank Cup" Hunan Province Rural Anchor Autumn Competition ended in Xinhua, Loudi. Song Chunjiao, a new farmer in Jiangyong County, won the first place in the rookie group of the competition with her solid live broadcasting ability and achievements in helping farmers, and was awarded the provincial "Gold Medal Anchor".

Song Chunjiao (right) takes a photo holding a medal. Photo by Zhou Ningbo

This competition was sponsored by the Hunan Provincial Department of Agriculture and Rural Affairs and the Loudi Municipal People's Government. With the theme of "Village Broadcasting Helps Farmers and Revitalization of Hunan", nearly 240 rural anchors from 14 cities and states in the province participated. The competition consists of two groups, rookies and experts. Through multi-dimensional competitions such as live broadcasts, live broadcasts, and short video creations, the competition will cultivate talents, empower the industry with traffic, and strengthen the "Hunan Village Broadcasting" public brand.

Song Chunjiao is the leader in getting rich through e-commerce in Jiangyong County. She has taken root in Huaimu Village, Coushijiang Town, and has been conducting live broadcasts in orchards for a long time, promoting Jiangyong pomelo, summer orange and other local specialty agricultural products. Starting in 2021, she seized the opportunity of promoting agriculture through digital commerce and delved into rural e-commerce. Starting from community retail, she gradually improved the supply chain and built agricultural product sorting workshops, constant-temperature fresh-keeping cold storage and supporting processing and packaging production lines.

While developing her own e-commerce industry, Song Chunjiao relies on village-level rural revitalization live broadcast stations to carry out skills transfer, regular practical teaching, and cultivate local village broadcast talents. So far, more than 60 certified village broadcasters have been cultivated, and 16 returning college students have been attracted to start businesses in their hometowns. Many anchors have increased their annual income by more than 100,000 yuan, driving villagers to find jobs nearby, and adding approximately 52,000 yuan to the village's collective economy every year.

This award reflects Jiangyong County’s efforts to promote agriculture through digital commerce and cultivate local e-commerce talents. In recent years, Jiangyong County has led the development of rural e-commerce with party building and activated the vitality of the rural digital economy through policy support, skills training, and platform empowerment. It has been awarded the first batch of "Leading Counties" for rural e-commerce in the country and the first batch of "Demonstration Counties for Promoting Agriculture through Digital Commerce" in Hunan Province.

At present, the county has more than 560 e-commerce market entities and 2 live broadcast bases, and e-commerce assistance has achieved full coverage in administrative villages. In 2025, the online sales of Jiangyong's agricultural specialty products will reach 156 million yuan, of which the online sales of pomelo are 112 million yuan, driving more than 3,500 farmers to increase their income by 180 million yuan, forming a mature development model of "special industry + e-commerce live broadcast + local employment".

In the next step, Jiangyong County will continue to improve the e-commerce talent cultivation system, strengthen the team of local village broadcasters, polish the "Jiangyong Haowu" agricultural product brand, unblock online sales channels for agricultural products, and help the overall revitalization of the countryside. (over)