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Back(第九届进博会)台企参展规模扩大:进博会是“最好舞台”
(第九届进博会)台企参展规模扩大:进博会是“最好舞台”
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中国新闻网31 minutes agoBusiness4 min readChinaView translation

(第九届进博会)台企参展规模扩大:进博会是“最好舞台”

Quick Look

在第九届中国国际进口博览会上,台企参展规模扩大,展位面积同比增长10.1%。多家台企首次参展或扩大规模,认为进博会是开拓大陆内需市场和走向世界的最好舞台。

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Why It Matters

第九届中国国际进口博览会正在举行,吸引了众多台湾企业参展。

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中新社上海11月7日电 题:台企参展规模扩大:进博会是“最好舞台”

中新社记者 缪落实

正在举行的第九届中国国际进口博览会上,农食产品馆内人潮涌动。台湾企业元祖的展台被围得水泄不通,参展观众在等着试吃一款全球首发的黑芝麻枸杞蛋糕。

这是元祖首次参加进博会,元祖食品品牌推广总监王娜告诉中新社记者:“之前就听说进博会是适合产品推广的平台,实际来到这里,果然名不虚传。”

据悉,台湾地区有30多家企业参加本届进博会,展位面积约4200平方米,同比增长10.1%,涵盖食品日化、消费品、医疗健康、精密制造、现代服务等多个领域。

“我们有跟一些多次参展的台企‘取经’。”王娜说。除新品首发外,元祖还将中华食养的健康主张带到进博会现场,希望借助这一平台将其带向世界。黑芝麻枸杞蛋糕便是其“养”系列产品之一,该系列瞄准当下消费者对药食同源的需求,遵循顺时食养的中华养生理念。

台企乔山健康科技集团连续第五次参与进博会,今年也是参展规模最大的一次。在最初200多平方米基础上,乔山在本届进博会上,以主展台、独立餐饮展台加骑行互动体验区的方式亮相,展示总面积约740平方米。

乔山健康科技集团中国区总部执行长李永楷表示,乔山总部近年来对进博会越来越重视,企业在进博会收获的“远不止是订单”。台资企业拓展大陆庞大的内需市场,需要找到合适的平台,进博会就是“最好的舞台”。

台企南侨食品集团是进博会“全勤生”,今年该企业以“双循环”“全链路”为主题,联合南侨(泰国)公司共同参展。同时,企业在上海建造的第三家工厂首次亮相,集中呈现内外销通路整体布局与多品类创新成果。

南侨食品集团(上海)股份有限公司董事兼总经理林昌钰表示,对台湾企业说,进博会非常值得参加。它与一般的展会不同,参展范围非常广,而且非常专业,来看展的观众也很精准,“让我们收获了很多不同的发展机遇和合作伙伴。”

上海市台湾事务办公室主任金梅表示,进博会是大陆高水平对外开放的重要窗口,为台企搭建了展示产品、对接资源、开拓市场的重要平台。希望台企抢抓大陆消费升级机遇,把更多优质产品通过进博会带来大陆,走向世界。

Open Questions

  • 本届进博会台企最终达成多少意向订单?

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This article was originally published by 中国新闻网.

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