(Ninth China International Import Expo) Exhibition scale of Taiwanese companies expands: China International Import Expo is the “best stage”

China News Service, Shanghai, November 7th: Title: Taiwanese companies’ participation in exhibitions expands: CIIE is the “best stage”

China News Service reporter Miao Ruoshi

At the ongoing 9th China International Import Expo, the Agricultural and Food Products Pavilion is crowded with people. The booth of Taiwanese company Yuanzu was crowded with visitors waiting to try the world's first black sesame and wolfberry cake.

This is the first time that Yuanzu has participated in the CIIE. Wang Na, brand promotion director of Yuanzu Food, told a reporter from China News Service: "I have heard that the CIIE is a suitable platform for product promotion. When I actually came here, it really lived up to its reputation."

It is reported that more than 30 companies in Taiwan participated in this CIIE, with a booth area of approximately 4,200 square meters, a year-on-year increase of 10.1%, covering food and daily chemicals, consumer goods, medical health, precision manufacturing, modern services and other fields.

“We have learned from some Taiwanese companies that have participated in the exhibition many times,” Wang Na said. In addition to the launch of new products, Yuanzu also brought the health proposition of Chinese food nutrition to the CIIE, hoping to use this platform to bring it to the world. Black sesame and wolfberry cake is one of its "Yang" series of products. This series targets the current consumer demand for medicine and food, and follows the Chinese health concept of food and nutrition in time.

Taiwanese company Qiaoshan Health Technology Group participated in the CIIE for the fifth consecutive time, and this year is also the largest exhibition. Based on the initial area of ​​more than 200 square meters, Qiaoshan debuted at this CIIE as a main booth, an independent catering booth and a cycling interactive experience area, with a total display area of ​​approximately 740 square meters.

Li Yongkai, CEO of the China Headquarters of Qiaoshan Health Technology Group, said that Qiaoshan Headquarters has paid more and more attention to the CIIE in recent years, and what companies gain from the CIIE is "far more than just orders." Taiwan-funded enterprises need to find a suitable platform to expand into the mainland's huge domestic demand market, and the CIIE is the "best stage."

The Taiwanese company Nan Chiao Food Group is a "full-time student" at the CIIE. This year, the company will participate in the exhibition together with Nan Chiao (Thailand) Company with the theme of "dual circulation" and "full link". At the same time, the third factory built by the company in Shanghai made its debut, focusing on the overall layout of domestic and foreign sales channels and multi-category innovation results.

Lin Changyu, director and general manager of Nanqiao Food Group (Shanghai) Co., Ltd., said that for Taiwanese companies, the CIIE is well worth participating in. It is different from ordinary exhibitions. The scope of exhibitors is very wide and very professional. The visitors who come to the exhibition are also very precise. "We have gained many different development opportunities and partners."

Jin Mei, director of the Shanghai Taiwan Affairs Office, said that the CIIE is an important window for mainland China's high-level opening up to the outside world, and it has built an important platform for Taiwanese companies to display products, connect resources, and develop markets. It is hoped that Taiwanese companies will seize the opportunity of mainland consumption upgrading and bring more high-quality products to the mainland and the world through the CIIE.