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Back北斗鎮農會推出香菜米乖乖引發搶購熱潮
北斗鎮農會推出香菜米乖乖引發搶購熱潮
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自由时报1 hour agoBusiness2 min readChinaView translation

北斗鎮農會推出香菜米乖乖引發搶購熱潮

北斗鎮農會陳瑩昇香菜米乖乖

Quick Look

北斗鎮農會總幹事陳瑩昇表示，該農會積極開發香菜加工食品，其中『香菜米乖乖』今年二月上市後因風味獨特賣光，連副總統蕭美琴也稱讚。今日在萬來國小舉辦『香菜芫夢，芫來是零食』活動，雖無免費試吃香菜米乖乖，但提供其他免費試食，並以特價45元販售小包裝產品。

AI-generated summary

Why It Matters

北斗鎮素有『香菜故鄉』之稱，當地產量佔全台8成以上，為協助農民解決價格波動與供需失衡，北斗鎮農會近年積極開發多元香菜加工食品。

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北斗鎮農會總幹事陳瑩昇（中）大力行銷香菜零食產品。（記者顏宏駿攝）

北斗鎮素有「香菜故鄉」之稱，當地產量佔全台8成以上。為了協助農民解決價格波動與供需失衡的問題，北斗鎮農會近年積極開發多元的香菜加工食品，其中尤以「香菜米乖乖」今年二月上市後，引發搶購熱潮。

北斗鎮農會今天以「香菜米乖乖」作為行銷主題，在萬來國小舉辦「香菜芫夢，芫來是零食」活動，許多人以為有「免費」的香菜乖乖可吃，但現場只有「販售版」，惟會場仍供應烤大豬、豬肉香腸、米食、鴨肉米糕、炸雞腿、炸雞翅等免費試吃，配上香菜，另有一番滋味。

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北斗農會總幹事陳瑩昇說，香菜是北斗最具代表性的農產品，農會持續推動農產加工與品牌創新，讓香菜不只是餐桌的佐料，更轉化為貼近生活的休閒食品，推出「香菜米乖乖」，希望以熟悉的味道，創造全新的消費體驗，也為農產開拓更多元的發展可能。

陳瑩昇說，「香菜米乖乖」因為風味獨特，一推出後就賣光，連副總統蕭美琴都頻頻稱讚。今天因為數量有限，只能販售，「小包裝」一包50元，今天特價45元。

北斗鎮農會舉辦「香菜芫夢，芫來是零食」活動。（記者顏宏駿攝）

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What to Watch

AI outlook — possibilities, not facts

  • 香菜米乖乖將在未來數月內擴大販售通路

    Likely · Within months

Open Questions

  • 香菜米乖乖的長期銷售目標是多少？
  • 農會是否計畫開發其他香菜相關產品？

Related Topics

北斗鎮農會
People陳瑩昇蕭美琴
Organizations萬來國小
Places北斗鎮萬來國小
Topics陳瑩昇香菜米乖乖萬來國小香菜芫夢芫來是零食蕭美琴
This article was originally published by 自由时报.

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