
AI-generated summary
Beidou Town is known as the "Hometown of Cilantro", with local production accounting for more than 80% of Taiwan's total. In order to help farmers solve price fluctuations and supply-demand imbalances, the Beidou Town Farmers' Association has been actively developing diversified coriander processed foods in recent years.
Chen Yingsheng (middle), director-general of the Beidou Town Farmers Association, vigorously promotes coriander snack products. (Photo by reporter Yan Hongjun)
Beidou Town is known as the "Hometown of Cilantro", with local production accounting for more than 80% of Taiwan's total. In order to help farmers solve the problem of price fluctuations and imbalances between supply and demand, the Beidou Town Farmers Association has been actively developing a variety of coriander processed foods in recent years. Among them, "cilantro rice Guaiguai" was launched in February this year, triggering a rush to buy.
The Beidou Town Farmers' Association used "cilantro rice gaiguai" as the marketing theme today and held the "cilantro coriander dream, coriander is a snack" event at Wanlai Elementary School. Many people thought that there was "free" coriander gaiguai to eat, but only the "sale version" was available at the venue. However, the venue still provided free samples of roasted pig, pork sausage, rice, duck rice cakes, fried chicken legs, fried chicken wings, etc., which were paired with coriander to give it a different taste.
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Chen Yingsheng, director-general of the Beidou Farmers Association, said that coriander is the most representative agricultural product in Beidou. The farmers' association continues to promote agricultural product processing and brand innovation, so that coriander is not only a condiment on the table, but also a snack food that is close to life. The launch of "Cilantro Rice Guaiguai" hopes to create a new consumer experience with a familiar taste and open up more diversified development possibilities for agricultural products.
Chen Yingsheng said that because of its unique flavor, the "cilantro rice Guaiguai" was sold out as soon as it was launched, and even Vice President Xiao Meiqin frequently praised it. Today, due to the limited quantity, it can only be sold. The "small package" is 50 yuan per pack, and today's special price is 45 yuan.
The Beidou Town Farmers Association held the event "Cilantro and coriander is a dream, coriander is a snack". (Photo by reporter Yan Hongjun)
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AI outlook — possibilities, not facts
Cilantro Rice Guaiguai will expand sales channels in the next few months
Likely · Within months
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