China News Service, Jiaxing, October 28 (Xi Jinyan) On October 28, the national online sales of key industrial products compliance and quality improvement on-site activities, the down jacket industry high-quality development conference and the product quality classification work on-site promotion meeting were held in Pinghu, Jiaxing, Zhejiang.
The "Regulations on the Quality and Safety Supervision and Management of Key Industrial Products Sold Online" was released at the event. Representatives of participating platform companies and relevant operators signed the "Self-discipline Convention for E-commerce Operators on Implementing Safety Management of Key Industrial Products Online Sold" on the spot. The "Pinghu·China Down Jacket Index 2.0" was also officially released on the spot. Zhejiang joined forces with Jiangsu, Anhui, Henan, Chongqing and other places to jointly launch the "one-stop" service platform 2.0 for the quality infrastructure of the down jacket industry.
Promote and implement new regulations to promote compliance and sign a self-discipline convention with multiple parties
The national online sales of key industrial products compliance and quality improvement on-site activities, with the theme of "Learning New Regulations, Clarifying Standards, Observing Safety and Improving Quality", aims to do a good job in publicizing and interpreting the "Regulations on Quality and Safety Supervision and Management of Key Industrial Products Online Sales", and urge e-commerce platform operators, live streaming e-commerce platforms and related business entities to implement product quality and safety responsibilities.
The event released a compliance promotional video for the "Regulations on Quality and Safety Supervision and Management of Key Industrial Products Sold Online". Market regulatory authorities in key regions such as Beijing, Shanghai, Jiangsu, Zhejiang, and Guangdong made exchange speeches. Representatives of e-commerce platform companies such as Taotian and JD.com and operators within the platforms shared their compliance governance experiences.
The "Self-discipline Convention for E-commerce Operators to Implement Safety Management of Key Industrial Products Sold Online" was read out at the event, and representatives of participating platform companies and relevant operators signed the self-discipline convention on-site to further build up the joint efforts to jointly govern the quality and safety of online sales products.
Focus on quality grading and discuss the high-quality development of the down jacket industry
Down jackets are a characteristic and advantageous consumer goods industry in Zhejiang. As the country's leading down jacket industry supply base, Pinghu has been deeply involved in the down jacket industry for more than 40 years. In 2025, the output value of down jackets will exceed 50 billion yuan, and annual shipments will exceed 300 million pieces. It is truly the "City of Down Clothing in China".
At the down jacket industry high-quality development conference and product quality grading work on-site promotion meeting, the "Pinghu·China Down Jacket Index 2.0" was officially released.
The index has implemented three major upgrades based on the three major indices of wholesale price, prosperity, and market development: a new down jacket quality index has been added, and seven quantifiable and comparable indicators have been set from the three dimensions of product quality, quality efficiency, and quality assurance. The first released quality index in 2025 is 85.39, and the industry has a quantitative "quality scale"; it has opened up industrial chain monitoring and integrated price data across the entire chain of raw materials, production, and sales; it has accessed customs data and included export monitoring into index analysis.
This year, the new national standards GB/T17685-2026 "Down and Feathers" and GB/T10288-2026 "Down and Feather Inspection Methods" were officially implemented on September 1. These two standards are the "roots" for judging the quality of down raw materials.
Xu Jie, vice chairman of the China Down Industry Association, said that down is an industry that “depends on trust”. In a down jacket or a down quilt, consumers cannot see the actual composition of the fillings and can only rely on standards, testing and brand promises. The new standard further improves the down and feather quality evaluation system, and optimizes and adjusts key indicators such as down definition, bulkiness testing, dust control, and species identification in response to long-standing quality hazards and testing issues in the industry.
In order to consolidate the foundation of industrial trust and promote high-quality development of the industry, the Pinghu Down Jacket Industry Quality Infrastructure Service Platform 2.0 was launched at the event site. The platform links the industrial chain resources of the five provinces and cities of Zhejiang, Jiangsu, Anhui, Henan, and Chongqing, integrates four functional modules: market services, quality improvement, industry docking, and consumer science popularization, and provides full-chain quality services to governments, enterprises, and consumers.
The relevant person in charge of the Zhejiang Provincial Administration for Market Regulation said that the bureau will use this on-site promotion meeting as an opportunity to summarize and promote the experience of Pinghu quality grading benchmarks, continue to deepen the quality grading reform of consumer goods products, deepen the collaborative linkage of the cross-regional down industry in Zhejiang, Jiangsu, Anhui, Henan and Chongqing, and create a national cross-regional industrial chain quality coordinated development model.
