Qiaqia Food was selected into the Top 500 Asian Brands for the fourth time, with a brand value exceeding 60 billion yuan

On the evening of September 20, the 21st Asian Brand Ceremony was held grandly in Hong Kong, China. The list of the top 500 Asian brands in 2026 was officially announced. Qiaqia Food was successfully selected for the fourth time, and its brand value jumped to 60.736 billion yuan. Also on the list are Huawei, Tencent, BYD and other benchmark brands in various industries, drawing a blueprint for the development of Chinese brands.

Value jumps, building momentum for the future! The Top 500 Asian Brands relies on the Asiabrand3.0 three-dimensional brand value quantitative evaluation system to not only measure the brand size, but also measure the brand's resilience, tension and global voice in the smart era. Relying on the strictly controlled product power of the entire industry chain, ubiquitous channel power, and the power of a well-known national brand, Qiaqia products have been sold well in nearly 70 countries and regions around the world. It continues to tell the story of Chinese nuts to the world and continues to enhance the international influence of Chinese brands.

This is also the fourth time that Qiaqia has been included in the top 500 Asian brands. The brand value has continued to rise, reaching a new level of 60 billion this year. After winning the global industry's major honor of the "Corporate Golden Nut Award" at the 43rd INC World Nuts and Dried Fruits Conference in May this year, the Qiaqia brand once again reached a new height on the Asian brand list.

As the Asiabrand evaluation system reveals, competitive brands in the AI ​​era not only have higher visibility, but can also become trustworthy "knowledge nodes" and "answer sources" when AI answers consumer decision-making questions. From being the first in the industry to switch from frying to cooking to mastering key preservation technologies, from in-depth cultivation of quality in the entire industry chain to opening up planting and production bases for the "Sunflower Festival" and "Transparent Factory" activities... Qiaqia adheres to building a brand with quality and guarding quality with brand, and strives to become the "first choice" of quality and brand in the minds of consumers.

Not only that, Qiaqia keeps up with the digital wave, iterates on brand expressions, creates Qiaker, the first digital spokesperson in the snack snack industry, co-creates the AI theme song "Chaqia in the World" with consumers, and produces Qiabao AI creative short videos... Qiaqia has built a digital IP and AI content production matrix, and established Establish a new relationship of two-way co-creation and continuous interaction between brands and consumers. While continuing to accumulate brand assets, we will explore innovative ways for brands to communicate with consumers in the intelligent era, write vivid annotations on this new brand value track, and explore a new future-oriented growth paradigm for Chinese snack food brands.