According to news on September 23, the number of employees of Pinduoduo Xiongan Company has officially exceeded 5,000. It completed the annual special recruitment plan significantly ahead of schedule in just over three months, further expanding the number of employees of the largest private enterprise in the new area and injecting strong and lasting new momentum into the development of the new area’s digital economy and the upgrading of traditional industries.
Since settling in Xiongan at the end of May, Pinduoduo Xiongan Company has completed a series of substantive actions such as company registration, initial capital injection, talent recruitment, and purchase of fixed assets. New office buildings and employee canteens have also been put into use. At the same time, Pinduoduo Group has also continued to increase its investment in Xiongan Company. Focusing on the two major positions of traditional industry data processing service center and traditional manufacturing high-quality development comprehensive service center, Pinduoduo Group has accelerated the implementation of Xiongan Company's business and promoted traditional manufacturing to high-end value.
▲On July 12, the new office building of Pinduoduo Xiongan Company was officially put into use. (Photography by Li Feng)
Up to now, the traditional industry data processing service center has launched two major databases: algorithm annotation and model annotation, covering business scenarios including search recommendation experience optimization, image labeling training and other projects; the traditional manufacturing high-quality development comprehensive service center has created a "governance, quality inspection, compliance, after-sales" and other comprehensive service systems for traditional industries, including merchant and product access review, content quality review, advertising governance, safety and compliance review and other services.
Recently, Pinduoduo Xiongan Company has also launched a new "fitting mirror" project aimed at promoting the transformation and upgrading of the traditional clothing industry. Xiongan Company's special team generates more training data for the algorithm model by visually annotating different clothing products, continues to optimize the accuracy of the algorithm model, and displays a more realistic model upper body effect for consumers on the product page, further improving the product conversion rate of clothing merchants, and effectively solving the industry pain point of high return rates in clothing categories. At present, the project has entered the user testing stage and will gradually cover clothing merchants in Hebei and even the country in the future.
As Xiongan Company continues to expand its professional management team, the comprehensive service center for high-quality development of traditional manufacturing is increasingly improved, and the governance capabilities and service system of the Pinduoduo platform have also been upgraded in all aspects. Since June this year, the platform has launched 106 special governance measures, covering key aspects such as product access, food safety, drug safety, qualification review, advertising governance, intellectual property protection, false marketing rectification, live streaming product specifications, technology abuse prevention, etc., extending the governance reach to all categories, and carrying out "one by one" for vertical categories. Targeted governance, the latest subdivision measures include food net content information description management, special management of raw meat products, crop seed and seedling qualification verification, special management of product packaging label pictures, etc., continue to promote ecological governance to become normalized, refined, and institutionalized, and strive to create a better ecological environment for merchants and industry development.
Since settling in Xiongan, Pinduoduo has also actively leveraged the digital advantages of platform companies and continued to strengthen various cooperation with the new district. In mid-June, Pinduoduo Group and the Xiong'an New Area Management Committee officially signed the "Digital Services Strategic Cooperation Framework Agreement" to carry out in-depth digital services strategic cooperation with Xiongan, continue to expand cooperation areas, enrich cooperation carriers, and work together to build a new highland for digital service industry agglomeration.
▲On September 11, Zhu Zheng, executive president of Pinduoduo Group and president of Xinpinmu, attended the 2026 Service Trade Fair Xiongan Digital Trade Innovation and Development Conference. (Photography by Li Feng)
On September 11, the 2026 CIFTIS Xiongan Digital Trade Innovation and Development Conference opened in Xiongan New Area. Zhu Zheng, executive president of Pinduoduo Group and president of Xinpinmu, was invited to attend and deliver a keynote speech. According to Zhu Zheng, at the end of May this year, Pinduoduo officially settled in Xiongan New Area, starting a new journey to integrate into the construction and development of Xiongan and serve the national strategy of "Made in China Globalization". It will focus on core businesses such as platform product compliance review, data annotation and analysis, and traditional industry data intelligence, so as to promote more talents to go to the new area and help the coordinated development of Beijing, Tianjin, and Hebei with practical actions.
Zhu Zheng said that Pinduoduo will continue to take root in Xiongan New Area, guided by the concept of "inclusive benefits, people first, more open", with the strategic focus of Xiongan Millennium Plan, making good use of digital and other technological tools, and taking practical actions to contribute to the in-depth promotion of high-quality construction and development of Xiongan New Area.
