Xinhuanet, Shanghai, November 8 (Reporters Gao Chang and Sun Qing) Every CIIE is like a "trailer" shown in advance. This year, more than 480 representative exhibits will complete their world premiere, Asia premiere, and China debut at "Clover", setting a record high. Among them, more than 200 exhibits will have their world premiere.
These first developments are no longer a list, but a spoiler about the "future".
"First Release" Spoilers for Frontier Results
The CIIE has always been regarded as the "arena" for global hard-core technology. At the ninth CIIE, cutting-edge technologies and achievements in next-generation communications, high-end medical care, equipment manufacturing and other fields were unveiled.
At Qualcomm's booth, the 6G terminal prototype was labeled with both "hard technology exhibits" and "world's first exhibition."
According to the booth staff, the 6G terminal prototype stood out from tens of thousands of exhibits and was the only "hard technology exhibit" selected in the communication equipment category. It is also the world's first 6G terminal prototype that complies with the latest definition of 3GPP (Third Generation Partnership Program). For the first time, this equipment left the laboratory and was publicly exhibited at a major global exhibition.
Li Yonggang, director of technical marketing at Qualcomm, told reporters: "We hope that through continued technology research and development and industrial cooperation, we can promote it from technical verification to commercial use. This is also in line with the long-standing philosophy of the CIIE, which is to allow the latest and best technological achievements to move from exhibits to commodities."
At the booth of Austrian WFL Turning and Milling Technology Company, a "big guy" with the label "Hard Technology Exhibit" attracted the reporter's attention.
The staff at the booth said: "This M35-G MILLTURN turning and milling compound machining center arrived in Shanghai from Austria and is being exhibited for the first time in Asia. It can complete turning, milling, drilling, grinding and other processes on one piece of equipment. The processing accuracy can reach micron level, which can help companies break through the technical bottleneck of complex parts processing."
Liu Yanxia, chief representative of the Beijing representative office of Austrian WFL Turning and Milling Technology Company, told reporters: "This equipment is suitable for aerospace, new energy vehicles, precision manufacturing and other fields. We are bringing exhibits to the exhibition for the first time because we are interested in the CIIE as a world-class display platform and China's important position in the global manufacturing map."
During the interview, visitors continued to come to see this equipment and exchange technical and product parameters with the staff. "The main purpose of coming to the CIIE this time is to see what equipment is suitable for our production needs. In the future, we must make good products to be competitive." said a visitor.
"First Release" Spoilers for Future Life
In the consumer goods exhibition area, new consumption ideas and the concept of a better life become accessible and can be experienced personally. Beauty, clothing, bags... In this year's starting lineup, the "spoilers" closest to consumers' lives are equally dense.
The L'Oreal booth of the ninth "Perfect Student" was crowded with visitors who came to experience it. This year, L'Oréal brings a number of new technologies to Asia for the first time and five new brands to China.
Behind one of the debut care devices is an "expo-style encounter." According to staff, L'Oreal met local technology companies at the CIIE, and the two parties collaborated to create products and apply the cooperation results in the international market, allowing Chinese innovation to start from the CIIE and go global.
At the Taipei Siqi booth, two brand craftsmen came to the CIIE for the first time to demonstrate the fine processes in leather production; the personalized customization area and the digital art experience integrated with AI allowed the audience to assemble hanging ornaments and hangtags and participate in creative expression.
Li Lian, President of Coach China, who has participated in the exhibition for eight consecutive years, said: "The CIIE is an innovation hub. For us, it is not only an opportunity to introduce brands and products, but also an opportunity to understand what consumers like and where the market is heading."
Amplify the "first launch effect"
The “15th Five-Year Plan” outline clearly states that we must actively promote the first-tier economy. Shanghai's first-launch economy started with the CIIE and upgraded from version 1.0 to version 4.0.
The "first launch" is not only within the 6 days of the CIIE. The key is whether the "first launch" can be implemented after the "first launch", so that the exhibits can become commodities and the exhibitors can become investors.
Many exhibitors said they would use the CIIE to further expand cooperation space and deepen their business layout in China.
Mu Yankui, President of Yihai Kerry Arowana, said: "As full-time students of the CIIE, we are not only witnesses but also beneficiaries of the CIIE. Yihai Kerry Arowana has invested a total of approximately 100 billion yuan in China, of which approximately RMB 100 billion has been invested since 2018. 60 billion, exceeding the total in the previous 30 years. In the future, Yihai Kerry Arowana will continue to increase its investment in China, taking the public’s three meals a day as an entry point to explore customized meal solutions for different age groups and different health needs.”
More importantly, the market feedback brought by the launch of new products has strengthened exhibitors' confidence in investing in China.
Xie Weibo, President of Danone Asia Pacific and CEO of China, said: "Bringing technology, science and innovation to a market is in itself the most powerful proof of confidence in this market. Danone's Shanghai R&D and Innovation Center fully reflects our confidence in the long-term development of China's economy and our confidence in the future of our business in China. We not only innovate in China and for China, but also hope that scientific research and innovation originating from China will benefit the Asia-Pacific and even the world."
Yin Zheng, executive vice president of Schneider Electric and president of China and East Asia, said: "Now we have established four world-class 'lighthouse factories' in China. This year, the expansion of Yizhuang District in Beijing was completed, and the Wuxi New Park and Xiamen Industrial Park were also completed and put into production. Continuing to increase investment in China is our long-term choice to take root in China and serve China, and it also demonstrates our firm confidence in the Chinese market and industrial prospects."
