
浙江金华永康市后吴村通过‘一屋一特色、一房一业态’的活化模式,将闲置古宅转化为书画社、咖啡馆、茶馆等新业态,实现文化传承与乡村振兴融合,吸引青年返乡创业和游客打卡。
AI-generated summary
后吴村始建于南宋嘉定年间,拥有八百年历史,村内保存明代、清代至民国的祠堂、厅堂、古民宅百余栋,古建筑群落完整。
中新社浙江金华10月2日电 题:八百年浙江后吴古村:闲置老屋“长”出新业态
作者 林波 孙琳茹
国庆假期,浙江金华永康市后吴村桂花居书画社里,几位退休书画爱好者正临窗挥毫。窗外金桂飘香,窗内墨香袅袅;隔壁小村故事咖啡馆中,年轻游客点一杯咖啡,对着百年古民居拍照打卡……
这座古村凭借“一屋一特色、一房一业态”的活化模式,让老屋走出闲置困境,在传统与新潮的交融中迸发乡村振兴新活力。
2026年9月,浙江后吴村小村故事咖啡馆一景。 林波 摄
后吴村始建于南宋嘉定年间,文脉绵延八百载。村内留存明代、清代至民国的祠堂、厅堂、古民宅百余栋,古建筑群落保存完整、格局清晰。
历经数百年风雨,古建、古树、传说相融共生,构成了后吴村独一无二的乡村底色。坐拥丰厚古宅资源,如何让沉睡的老房“活起来”,成为后吴村乡村发展的核心课题。
对此,后吴村党支部书记吴益春带领村落因地制宜探索活化路径,摒弃“千村一面”的开发模式,深挖每栋古宅的历史渊源与人文底蕴,精准匹配特色业态。
2026年9月,浙江永康后吴村一景。 林波 摄
“后吴村每一栋古宅都有专属故事,我们坚持‘一屋一韵’,依托老宅原有文脉植入新业态,让老建筑承载新功能。”吴益春介绍,村中知名的桂花居古民居,屋主历代崇文尚学、文风鼎盛,村里便顺势打造桂花居书画社,聚集各地书画爱好者驻点创作、开展研学活动。
同时,该村稳步推进宝石松石馆、特色茶馆、烘焙体验等多元业态建设,兼顾文化传承与休闲体验,打造差异化乡村文旅场景。
老屋活化也吸引了青年返乡创业,为乡村注入新潮活力。“我一直向往乡村慢生活,看着村里大量老屋闲置,便萌生了打造古宅咖啡馆的想法。”村里首家咖啡馆主理人王珍珍坦言,开店不仅是圆自己的小店梦想,更希望为村里年轻人提供休闲聚集地,“以前村里年轻人大多宅家独处,如今大家常来这里小坐闲谈,村里多了烟火气,也留住了年轻活力”。
新旧共生的独特质感,收获了年轻人的青睐。金华游客俞红果首次到访后吴,便被古村的静谧雅致深深吸引。“相比市区商业化的咖啡店,这里古色古香的氛围无可替代,丹桂飘香、古宅清幽,随便一处都是美景,能让人放松下来。”(完)
AI outlook — possibilities, not facts
后吴村将继续拓展特色业态,吸引更多游客和创业者
Likely · Within months
后吴村的活化模式可能被其他地区作为乡村振兴参考案例
Possible · Within months

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