Fans around the world! Chinese style and trendy clothing are selling well overseas, and foreigners come here to grab the goods.

This year, my country's apparel foreign trade has gained momentum, especially the national trend and new Chinese-style clothing with its own oriental aesthetics, which have soared in overseas markets. There are constant rushes for orders at the Canton Fair, flexible smart manufacturing in factories is rapidly shipping goods, and Chinese clothing is accelerating its overseas expansion by relying on original design and hard-core production capacity.

Clothing exports maintain rapid growth for four consecutive months

National style and trendy clothing are selling well overseas

The latest statistics from the General Administration of Customs show that in the first three quarters of this year, my country's clothing exports reached US$120.7 billion, a year-on-year increase of 4.8%. Among them, September saw a year-on-year increase of 23.9%, achieving steady growth for four consecutive months.

During the 140th Canton Fair, many clothing companies participated in the exhibition with new products of national fashion design. New clothing products made with traditional crafts such as intangible cultural heritage Guangdong satin and Sichuan brocade have attracted a large number of overseas merchants to stop for consultation and place orders on the spot.

Venezuelan merchants said that these traditional Chinese fashions surprised them and were of very good quality. They were very satisfied with the fashion trends and costs of the clothing displays.

Ye Jing, a clothing merchant participating in the exhibition for the first time, said that the new products based on innovative designs based on traditional Chinese patterns have attracted many overseas buyers to cooperate since the launch.

National style global fans

Overseas merchants make a special trip to China to purchase goods

Outside of the Canton Fair, many foreign merchants go to the surrounding clothing wholesale markets to find their favorite Chinese fashion clothing categories. Shenzhen Nanyou is an important source of new Chinese-style and national fashion women's clothing. It has been visited by many foreign merchants these days.

Li Yan, the sales manager of a clothing company, said that some overseas customers purchased all the store's goods in full at one time, with order amounts as high as 580,000 yuan. Hand-embroidered clothing with traditional oriental aesthetics is a popular category overseas, and customers usually return orders to restock in about half a month.

Nowadays, more and more overseas buyers are abandoning the traditional online purchasing model and flying to China to select and inspect goods offline.

Sun Guidai, the person in charge of a clothing company, said that many overseas merchants use live broadcasts to test sales and test styles. After the styles are released, they immediately get the full price, and even actively strive for exclusive regional authorization. What is different from past exports is that China's current export of "design power" is worth only US$10 if exported in the traditional way. Now it can be worth dozens of times.

“Test the waters first, then add more.”

Flexible production unlocks a new model of "quick returns for small orders" in foreign trade

Behind the emergence of design is the intelligent manufacturing upgrade of China's clothing industry.

Yudu County, Ganzhou, Jiangxi Province has gathered more than 3,800 textile and garment companies, relying on digital flexible production lines and a flexible model of quick return for small orders to continue to seize overseas foreign trade orders.

A large number of overseas buyers make special trips to local factories and showrooms to select models. The company's original design styles can be flexibly adjusted and customized according to buyers' needs. A British buyer who visited the factory said that she came here with plans and ideas for cooperation. She was shocked by the scale of the factory and showroom here and couldn't wait to finalize the order.

In the smart workshops of local garment companies, almost all production processes have been digitized. Urgent orders can be quickly customized, and one production line can switch to multiple styles at the same time. This flexible manufacturing model supports companies to accept small quick-return orders at any time, and buyers can "test the waters first and then add more."

Yi Haijian, the investment director of a clothing manufacturing company, said that after receiving an order from a foreign businessman, the customer can directly order from a few pieces of fabrics.

In the past two months, many local clothing export companies have been rushing to make autumn and winter orders for the European and American markets, and are also producing new spring and summer clothing. More and more intelligent production lines are accelerating the implementation.

Data from the China Textile and Apparel Industry Federation shows that as of 2025, the equipment digitization rate of my country's textile and garment industry has reached 57.4%, and the equipment networking rate has reached 51.8%.