Shengbao invests more in Tainan, deploying smart home appliances and long-term care to exceed NT$6.6 billion

Tainan Mayor Huang Weizhe (left) takes a photo with Shengbao Group President Chen Shengqi (right), emphasizing that the city government team serves as a strong backing for enterprises to deeply explore Tainan. （台南市府提供）

[Reporter Hong Ruiqin/Tainan Report] Industrial investment in Tainan continues to heat up. Domestic home appliance brand Shengbao Group has increased its presence in Tainan, expanding from smart home appliance manufacturing to senior housing and long-term care services. The cumulative investment in the three major businesses exceeds 6.6 billion yuan and is expected to create more than 500 job opportunities.

Tainan Mayor Huang Weizhe visited Shengbao Group's base in Tainan Science and Technology Industrial Park to learn about the company's operations and various investment progress. （台南市府提供）

Tainan Mayor Huang Weizhe said that in addition to Tainan's continued expansion of investment in the semiconductor industry, it is also actively introducing diversified industries. Shenbao is a well-known domestic brand, extending from smart home appliances to senior housing and long-term care services, which meets the needs of industrial transformation and the aging society. The city government will continue to assist enterprises in their development.

Huang Weizhe pointed out that the city government continues to inventory industrial land and helps companies seize investment opportunities. In addition to promoting the start of TSMC's 2 nanometer factory in Anding District, in the future it will also integrate resources such as Taiwan Sugar land, ITRI Liujia Park and Liuke Phase 3 to promote the research and development and production base of the robot industry and continue to expand Tainan's industrial investment momentum.

Shengbao Group President Chen Shengqi said that he graduated from National Cheng Kung University in 1970 and had deep feelings for Tainan. At that time, in order to shorten the industrial development gap between the north and the south, he decided to move the production base southward. Thanks to the city government's assistance, the Tainan factory covering an area of ​​about 14,000 square meters was successfully established. It currently mainly produces smart home appliances such as refrigerators, washing machines, and air conditioners. It also has a logistics center and will be opened in November 2024.

In addition to home appliance manufacturing, Shengbao is also optimistic about the needs of the elderly market and has branched out into senior housing and long-term care services. Chen Shengming pointed out that the "Orange Youth" senior housing with more than 300 rooms will be built in Anping District to allow retired people to reduce the burden of housework and enjoy life and social activities. In addition, it will cooperate with Japan Genki Group to plan a comprehensive long-term care institution with about 100 rooms in the Southern District to provide services from healthy seniors to professional care.

The Economic Development Bureau stated that Shengbao's three major investment projects are progressing as planned. The smart home appliance factory has been put into operation. The Anping senior housing is expected to be completed in 2029, and the Southern District comprehensive long-term care institution is expected to be completed and opened in 2028.