Building 85 lights up purple to welcome BTS, causing heated discussions throughout Kaohsiung.

Kaohsiung's concert economy continues to boom. In order to welcome the South Korean group BTS's world tour concert, the city government has collaborated with city landmarks and the tourism industry to launch city-wide support. The 85 Building has joined the ranks of city support for the first time, welcoming fans around the world with purple lights and exterior wall projections symbolizing BTS. The test footage has sparked discussion. Neptune Group is also optimistic about Kaohsiung and is investing tens of billions of dollars in renovations. It will introduce the "Le Méridien Kaohsiung" under Marriott International Group.

This is the first time that the 85 Building has joined the ranks of city supporters. The over 300-meter-tall tower displays the words "KH LOVES ARMY!", "2! 3!", "보라해purple love you" and "아포방포Ah Yong Fang Yong" through projections on the exterior wall, which complement each other with the night view of Kaohsiung Harbor. From November 13th to 22nd, the show will be performed every night from 6:30 p.m., and a complete support visual will be used to convey Kaohsiung’s support enthusiasm to fans from all over the world.

The support screen test aroused enthusiastic responses from fans, who all praised "Kaohsiung's tallest and most powerful city support light". Foreign netizens also left messages praising "Towering love for BTS & ARMY!", using "towering love" to describe Kaohsiung's enthusiasm for BTS and fans through city landmarks.

In addition to the 85 Building, landmark buildings such as the Kaohsiung Pop Music Center, Kaohsiung Port Tourism Center and the Municipal Library Main Building also responded simultaneously, extending purple support from the concert venue to every corner of the city, attracting fans to visit special attractions and business districts.

According to statistics from the Tourism Department, the total revenue of Kaohsiung’s tourism and accommodation industry will be approximately 18.1 billion yuan in 2025, a record high, an increase of 10.20% from 2024, ranking first among the six cities.

The Kaohsiung City Economic Development Bureau pointed out that since the promotion of the concert economy in 2023, as of the end of July this year, Kaohsiung's concerts have created a cumulative tourism output value of approximately 18.9 billion yuan, and sales of for-profit businesses in the retail, accommodation and catering industries have also hit a new high in the same period in the past six years. Among them, the sales of the accommodation industry increased by more than 4 billion yuan compared with the same period last year, and the food vendor industry increased by 160 million yuan, ranking first among the six cities in terms of increase in amount.

Neptune Group stated that the 85 Building is a representative landmark of Kaohsiung. The group plans to invest tens of billions of dollars to renovate the original hotel space, introduce international five-star hotels, update the interior decoration, mechanical and electrical equipment and related facilities, and hopes to make the 85 Building show its splendor again. This time, coinciding with the BTS concert, the group cooperated with the city government to respond to the support activities and welcomed fans from all over the world through the lighting and projection of the 85 Building.