
海霸王集團投入百億元整建85大樓,引進萬豪國際集團旗下高雄艾美酒店
高雄為迎接BTS世界巡迴演唱會,85大樓首度以紫色燈光與外牆投影響應城市應援,海霸王集團投入百億元整建並引進高雄艾美酒店。觀光署統計顯示,2025年高雄旅宿業總收入約181億元,創歷史新高,較2024年成長10.20%,增幅居六都第一。
AI-generated summary
高雄市自2023年起推動演唱會經濟,截至今年7月底累計創造約189億元觀光產值,零售業、住宿及餐飲業營利事業銷售額創近6年同期新高。
高雄演唱會經濟持續發燒,為迎接韓國天團BTS世界巡迴演唱會,市府串聯城市地標及觀光產業推出全城應援,85大樓首度加入城市應援行列,以象徵BTS的紫色燈光及外牆投影迎接全球歌迷,測試畫面掀起討論。海霸王集團也看好高雄,正投入百億元整建,將引進萬豪國際集團旗下的「高雄艾美酒店」。
此次85大樓首度加入城市應援行列,以超過300公尺高的塔身透過外牆投影展示「KH LOVES ARMY!」、「2!3!」、「보라해紫愛你」及「아포방포阿永防永」等應援字樣,與高雄港灣夜景相互輝映。自11月13日至22日,每晚間6點半起展演,屆時將以完整應援視覺,向來自各地的歌迷傳達高雄的應援熱情。
應援畫面測試引發粉絲熱烈迴響,紛紛讚嘆「高雄最高最強的城市應援燈」,外國網友也留言盛讚「Towering love for BTS & ARMY!」,以「高聳的愛」形容高雄透過城市地標展現對BTS及歌迷的熱情。
除85大樓外,高雄流行音樂中心、高雄港旅運中心及市立圖書館總館等指標建築也同步響應,將紫色應援從演唱會場館延伸至城市各角落,吸引歌迷走訪特色景點及商圈。
高雄演唱會帶來的經濟效益,根據觀光署統計,2025年高雄旅宿業總收入約181億元,創歷史新高,較2024年成長10.20%,增幅居六都第一。
高雄市經發局指出,統計自2023年推動演唱會經濟以來,截至今年7月底,高雄演唱會累計創造約189億元觀光產值,零售業、住宿及餐飲業營利事業銷售額也創近6年同期新高,其中住宿業銷售額較去年同期增加逾40億元、餐食攤販業增加1.6億元,增加金額均居六都第1。
海霸王集團表示,85大樓是高雄代表性地標,集團規劃投入百億元整建原酒店空間,並引進國際五星級酒店,更新室內裝潢、機電設備及相關設施,期盼讓85大樓再展風華。此次適逢BTS演唱會,集團與市府合作響應應援活動,透過85大樓燈光與投影迎接全球歌迷。
AI outlook — possibilities, not facts
BTS演唱會期間及之後,高雄旅宿業與零售餐飲業將持續受惠於演唱會經濟
Likely · Within months
海霸王集團整建85大樓並引進高雄艾美酒店後,將進一步提升高雄國際旅宿能量
Likely · Within months

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