
Participated with 6 client companies, recorded 15,000 booth visitors
AI-generated summary
Kolmar Korea participated in the Korean Wave Expo in Melbourne, Australia with six client companies and conducted export consultations worth approximately KRW 6.8 billion. According to KOTRA, Australia's imports of Korean basic cosmetics last year amounted to $147.7 million, a 42.1% increase from the previous year.
Kolmar Korea [161890] announced on the 8th that it participated in the '2026 Melbourne Korean Wave Expo' held in Melbourne, Australia with six client companies and conducted export consultations worth about KRW 6.8 billion.
Kolmar Korea operated a booth along with Gudai Global (Round Lab), Parquet (Mixoon), Mercico (Hubloom), Iunik (iuniq), Gibest (Nine Tales), and HK Innoen (Bewants) at this expo held from the 5th to 7th (local time).
Kolmar Korea explained that a total of 150 export consultations were conducted on site, which is more than 10% of the total number of consultations at the fair.
About 30,000 people visited the two-day event targeting general consumers, of which it was estimated that about 15,000 visited the Kolmar Korea booth.
Kolmar Korea displayed products such as sunscreen, essence, cream, and mask pack at the event venue and ran a program where you could check the ultraviolet (UV) blocking effect or experience five types of suncare products.
The reason Kolmar Korea is targeting the Australian market together with its customers is because demand for K-beauty products is increasing there.
According to the Korea Trade-Investment Promotion Agency (KOTRA), Australia's imports of Korean basic cosmetics last year amounted to $147.7 million, a 42.1% increase from the previous year.
Korea ranked second in importing countries, recording a 19.5% import market share in the first half of this year. The market share gap with the United States, which ranks first, is 1.6 percentage points.
An official from Kolmar Korea said, "Through this expo, we were able to inform local buyers and consumers of the competitiveness of K-beauty products together with our customers," and added, "We will continue to actively support our customers' expansion into the Australian market and global expansion."
AI outlook — possibilities, not facts
Exports to the Australian market by Kolmar Korea and its customers will increase.
Likely · Within months

Hyundai Department Store and Kolmar Korea participated in the 2026 Korean Wave Expo held in Melbourne, Australia, promoted 13 K brands and conducted export consultations worth about 6.8 billion won. About 10,000 people visited the Hyundai Department Store promotional center over two days, and about 15,000 people visited the Kolmar Korea booth.

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