“If K-content copyright exports increase by 10%, exports of related products increase by 3.7%.”

On the 8th, the Hyundai Research Institute estimated the time lag ripple effect on content product exports by type of content service export in eight regions (North America, Greater China, Japan, etc.) in the report 'The future of K-content, led by IP' from 2010 to 2025, and found that if copyright exports increase by 10%, content product exports increase by about 3.7% over 1 to 2 years.

On the other hand, it was estimated that if production service exports increased by 10%, product exports would decrease by about 3.7%.

This is believed to be because consignment production in which the production company does not own IP is difficult to lead to export of content products.

Due to the recent slowdown in copyright exports, the contribution of service exports to product exports is expected to be limited to 1.4%p this year.

The researcher argued, "This year's product exports rebounded with a cumulative 34.7% increase in September, but most of this was due to a short-term surge in music demand due to the expansion of K-pop's global tour." He added, "Without a recovery in original IP exports, the mid- to long-term product export driving force may weaken."

In order to expand content product exports, the researcher pointed out that policy support should be strengthened so that domestic production companies can own and export content IP, and that differentiated export strategies tailored to the characteristics of each market are needed as preferred content and products differ by country and region.

He added, “We need to build a collaboration platform between companies so that the secured IP can be expanded to export various content products.”