"For 70 years, the program "Little Trumpet" has insisted on 'telling good stories to children' and has accompanied the healthy growth of generations of children."
On September 4, on the occasion of the 70th anniversary of the launch of the China Central Radio and Television Station's "Little Trumpet" program, General Secretary Xi Jinping sent a special congratulatory letter, highly affirming the outstanding contribution this classic program has made to my country's children's cause, and profoundly clarifying the goals and tasks of children's literature and art work. The general secretary’s congratulatory letter fully reflects the Party Central Committee’s close concern for hundreds of millions of children and the great importance it attaches to children’s literary and artistic work. It is a great encouragement and powerful spur to the propaganda, ideological and cultural front.
"Little Speaker", which was launched on September 4, 1956, was the first radio program specially created for preschool children in New China. It has now become a brand program that integrates radio, television, new media and campus radio stations. Spanning 70 years, this program has become a childhood friend for generations, gaining popularity and vitality.
"Children, the broadcast of "Little Trumpet" has begun!" A clear and hearty child's voice opened, and a series of popular classic children's stories, songs and radio dramas have become countless people's childhood memories that last for decades.
The small trumpet sings the joyful songs of childhood, conveys the righteousness of the times, and carries the mission of educating people.
Over the past 70 years, the times have developed and society has progressed. The original intention of the "Little Speaker" program to "tell good stories to children" has never changed, and the important task of building moral integrity and cultivating people has never changed.
In his congratulatory letter, General Secretary Xi Jinping hopes that the "Little Trumpet" program and the majority of children's literature and art workers will implement the fundamental task of cultivating moral character, keep up with the pulse of the development of the times, deeply cultivate the fertile soil of children's culture, and make greater contributions to cultivating socialist builders and successors with comprehensive development of morality, intelligence, physical education, and art.
Contemporary Chinese children and adolescents are not only the experiencers and witnesses of achieving the first centenary goal, but also the new force in achieving the second centenary goal and building a modern and powerful socialist country. The ambitions of young children are like seeds breaking through the ground, full of the power of upward growth.
On the new journey, we must persist in using the party’s innovative theories to educate people, transform General Secretary Xi Jinping’s important expositions on children’s work and care for children into “children’s words” that children understand and are willing to listen to, further polish the “small trumpet” golden business card, and continue to carry forward the original intention of “telling good stories to children”.
In his congratulatory letter, General Secretary Xi Jinping emphasized the need to "create more excellent works with heart and soul that spread truth, goodness and beauty and are loved by children." The General Secretary’s important instructions provide a “golden key” for us to do a good job in children’s literature and art work.
An editor involved in the production of the program recalled that many of the stories in "Little Trumpet" were written while staying in kindergarten. Only by getting along with children can you write interesting stories in their language and with images they can understand.
It is precisely with this kind of persistence and focus that we have created a classic program that can stand the test of time.
The garden of literature and art will always bloom for the people. Originating from the people, for the people, and belonging to the people is the fundamental stance of socialist literature and art, and it is also the driving force for the prosperity and development of socialist literature and art. Only when children's literature and art workers truly dive into understanding what children are thinking and need can they create good works that children will love to see and hear.
China's excellent traditional culture is our precious spiritual wealth. If we dig deep into this "rich mine", we can obtain inspiration, refine elements and obtain an inexhaustible source of creation. The children's program "Circle of Friends of National Treasures" uses AI to activate cultural relics and tell thousands of cultural legends to Chinese and foreign children; children's books such as "Coral Is Singing", "Apple Blossoms" and "Mother's Silhouette" tell stories about observing the world, chasing dreams and achieving growth from a child's perspective; The 15th China Children's Drama Festival, which concluded a long time ago, focused on the main results of the creative development of children's drama in recent years and the new stage atmosphere... Children's literature and art are deeply cultivated in various fields, adhering to the original intention, protecting children's innocence, and allowing more and more beautiful literary and artistic works to infiltrate the children's childhood.
On Children's Day this year, the main station released "Those who listened to the trumpet in those days, please raise your hands!" 》Brush the whole network. The program carefully edits the original voices of several generations of announcers spanning decades, evoking childhood memories of countless adults.
Do a good job in broadcasting, not just broadcasting. In recent years, the main creative team of the "Little Speaker" program has changed from the single broadcast style in the past, promoting communication to cover large screens and new media platforms, attracting children of all ages to deeply participate in program production, and continuously improving program participation and interactivity.
The innovation of the "Small Speaker" program is a vivid footnote in deepening the systemic change of mainstream media. At present, new forms of popular literature and art such as short videos and micro-short plays are rising rapidly, forming a new popular cultural ecology. Only by embracing change and reshaping the territory of influence can the mainstream media make positive energy have stronger communication power and the main theme gain greater appeal.
To do a good job in children's literature and art work, we need to adapt to the changes in the psychology and acceptance habits of contemporary children and adolescents, adhere to the deep integration of culture and technology, make full use of new technologies and new applications such as artificial intelligence, big data, and virtual reality, actively embrace, attract, and win the children's audience, and nourish the healthy growth of children and adolescents with innovative results that "fill the screen with quality products."
Keep integrity, innovate, and bravely shoulder the mission, concentrate on the soul and write a new chapter.
Keeping in mind the General Secretary’s instructions, the majority of children’s literature and art workers should use their heart and soul to create more excellent works that spread truth, goodness and beauty and are loved by children, and make greater contributions to cultivating socialist builders and successors with comprehensive development of moral, intellectual, physical, artistic and labor.
