
该栏目通过短视频形式推广深度阅读,已实现全网传播量超3600万人次,并带动图书馆借阅量攀升
浙江宁波图书馆推出的“天一夜读”短视频栏目将于9月27日播出第1001期。该栏目通过大众朗读荐书,旨在对抗碎片化阅读,推广深度阅读。数据显示,该项目已带动宁波图书馆图书借阅量显著增长,全网传播量超3600万人次。
AI-generated summary
“天一夜读”栏目自2024年元旦起,通过短视频平台每晚发布读者朗读书籍片段的视频,旨在推广深度阅读。
中新网宁波9月25日电 (张斌 刘子琳)浙江宁波图书馆推出的“天一夜读”栏目即将迎来自己的“一千零一夜”。
这档栏目起始于2024年元旦。那时开始,以“一位读者选一本书,并节选其内容进行朗读”为内容的短视频,每晚准时出现在“宁波文旅”“宁波图书馆”短视频账号上。到今年9月27日,这档栏目将播出第1001期。
在宁波图书馆馆长徐益波看来,这档栏目的实践,得益于短视频的传播,也在“对抗”与之相伴的碎片化阅读习惯。
“我们希望刷到视频的人,能够在两三分钟内被一本书打动,进而选择深度阅读。”徐益波说,选择在晚上发布视频,是因为这个时间段基本是一个人吃好晚饭、干好家务后,“静下来属于自己的时间”。
谁来朗读、读哪些书,是“天一夜读”栏目工作人员常常思考的问题,也是这档栏目呈现的特色所在。
宁波市北仑职业高级中学学生曲比乌牛朗读了《麦田里的守望者》;宁波市鄞州区云龙村农村职业经理人任朝辉在荷塘边朗读《乡土中国》;宁波市奉化区的足球运动员潘昊坐在球场上朗读《穆里尼奥自传》;鄞州区东湖小学学生赵意和孙萌阳入选“天一夜读”栏目“我要上夜读”活动,一起朗读了《惊风的山》;隐居宁波乡间的台湾艺人赵文瑄曾在栏目中朗读莫言的作品;一位退休多年的中学老校长作为朗读者出镜,视频发出后,许多学生通过栏目找到了他……
从朗读者到书目选择,这种由大众面向大众朗读荐书的形式,是栏目的独特风格。没有身份限制,朗读者可以是文坛名家,也可以是基层一线的卡车司机、环卫工人。
“这么多期之后,我们认为‘天一夜读’栏目基本实现最初的目标,特别是突出了公立图书馆的‘公共性’。”徐益波坦言,从流量角度看,名家的朗读内容反响更出众,但栏目始终坚持“公众”属性,反而形成“名家引流、公众参与”的正向循环。
饶有意思的是,夜读过程中,宁波 “书藏古今” 的城市人文气质被激发、呈现。
截至9月25日发稿前,“天一夜读”栏目全网传播量超过3600万人次。栏目夜读内容里,文学类书籍占比达到一半以上,书目整体结构以人文读物为核心,契合大众深度阅读需求,体现项目深耕人文阅读推广的定位。
在借阅数据上,“天一夜读”带动宁波图书馆的图书借阅量大幅攀升。
比如,《我的阿勒泰》电视剧播出后,“天一夜读”栏目结合热点发出《我的阿勒泰》朗读视频,使该书当月创下宁波图书馆的借阅纪录。此外,《爱上宁波》《山居岁月》《巴金:读书与做人》等书一经推荐,借阅量均升至此前的20倍以上。
近年来,“天一夜读”栏目还被写入宁波市政府工作报告,入选浙江省公共服务高质量发展案例。徐益波说,馆方如今最关心的是 “谁来朗读”,希望社会各界能更加广泛参与,通过“天一夜读”栏目,让更多人“放下手机,拿起一本书”。

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