China News Service, Guangzhou, October 27 (Reporter Zhang Lu) The second phase of the 140th China Import and Export Fair (Canton Fair) with the theme of "Quality Home" is being held in Guangzhou. The 140th Canton Fair Green Space and Time series of activities - "Green Beauty Canton Fair Digital Intelligence Empowerment" high-end dialogue was held recently. Old users, new users, service providers, and trading groups are built around modularization, telling the same direction: making green the norm in the exhibition industry.
"If you are still troubled by the high cost, long construction period, and waste of consumables of traditional exhibition stands, you might as well try modular construction in the next exhibition." said Niu Chenyu, business manager of Shandong Greentown Home Furnishing Co., Ltd. This company specializing in household products has chosen modular construction for three consecutive years. Niu Chenyu has made four calculations: green and low-carbon, modular components can be recycled, and are in line with the company's green home concept, becoming a "green business card" to overseas customers; cost reduction and efficiency, prefabricated model The cost is controllable, and the money and energy saved can be invested in product research and development and customer service; efficiency and quality, component factory prefabrication, on-site assembly, short cycle, high precision; flexibility and change, module reorganization, color and display adjustment, each session can create a different booth theme.
"Modular booths can also create a textured, distinctive and warm display space, which can also attract merchants and help close transactions." Niu Chenyu said.
Wenzhou Chenggong Group Co., Ltd. tried modular construction for the first time. Miao Xiaofei, the company's marketing manager, said that what impressed them most was the high-brightness light box with high-definition printing and personalized display - "The large high-definition picture itself speaks for the product." The move-in and dismantling time is about 70% shorter than traditional construction, and no disposable consumables such as paint, solid wood, and KT boards are used, and the materials are 100% recycled and reused.
Can greenery and design have both at the same time? The answer of Jiangsu Soho International Exhibition Decoration Engineering Co., Ltd. is "reusable structure": the frame, connectors, lamps, tables and chairs are given priority to adopt the stock specifications, and are returned to the warehouse for inspection after disassembly, and safety and structural review are completed before reuse; the brand image and display configuration change as needed. Qiao Xin, chairman of the company, said that the goal is not to do one more business, but to make every design an asset for the next time - "making green the default option in this industry without paying extra."
Zhejiang Provincial Trading Group is a pioneer in modular construction and promotion, and has been awarded "Excellent Organization Unit of Green Beauty Booth" and "Excellent Organization Unit of Modular Promotion" many times. Peng Xinxing, deputy head of the Zhejiang Provincial Trading Group, said that before each Canton Fair, the group included green exhibition deployment and modular construction in the work requirements of the group, and guided the entire process from exhibition setup to dismantling; rectification requirements were clarified one by one for enterprises that did not meet green standards, and rectification progress was tracked. The pre-exhibition training will clearly explain the "economic accounts" and "environmental accounts" of modular construction. The awards won by Green Beauty's booth will be included in the bonus points in the group assessment, promoting the green concept from "required doing" to "active doing". The 28 "best recycling booths" became intuitive models, and the bridge role of construction service providers was also mobilized. "Let the green modular construction change from a 'bonsai' to a 'landscape'." Peng Xinxing said.
