
Taiwanese eco-friendly cleaning brand picupi partnered with FamilyMart to transform discarded clam shells and commercial milk bottles into cleaning agent ingredients and packaging, creating a circular supply chain and winning the 2026 Japan Good Design Award.
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picupi collaborates with FamilyMart to build a circular supply chain using recycled resources and wins a Japanese design award.
(Provided by picupi)
An empty milk bottle can be turned into detergent packaging, and even discarded clam shells can become cleaning ingredients. Taiwan's eco-friendly cleaning brand picupi has partnered with FamilyMart to reuse waste resources from the retail and aquaculture industries, creating a circular supply chain spanning from raw materials and packaging to sales channels. This cross-industry collaboration project won the 2026 Japanese GOOD DESIGN AWARD, bringing international recognition to Taiwan's eco-friendly creativity.
How can a single bottle of detergent find new uses for two types of waste at the same time? picupi focused on convenience stores and the aquaculture industry, rethinking material sources from cleaning formulas to bottle packaging. Among them, the golden clam shells normally discarded by Hualien's Lichuan Fishery are processed using patented technology to become EcoCal shell calcium raw material with antibacterial properties, replacing traditional preservatives in the formula. For the packaging, commercial milk bottles used by FamilyMart's Let's Café were selected. Through recycling by Da-Feng Environmental and remanufacturing by Chi Chuan Plastics, they were transformed into 100% post-consumer recycled (PCR) plastic bottles. To allow the bottles to re-enter the recycling system, the brand abandoned direct printing in favor of detachable recycled paper sleeves printed with soybean ink, reducing recycling difficulties caused by mixing different materials.
As of the end of August this year, the project has used approximately 2,062 kilograms of recycled plastic to produce 36,182 pieces of cleaning product packaging. Compared to using virgin plastic, material carbon emissions have been reduced by about 75%, with cumulative carbon reduction reaching approximately 3.43 metric tonnes. Consumers can also experience this design achievement in about 4,400 FamilyMart convenience stores across Taiwan, with five products available, including fabric stain remover, tableware cleaner, fruit and vegetable wash, and cosmetic tool cleaner. Founded in 1957, this year's GOOD DESIGN AWARD evaluated 5,111 entries, with 1,484 ultimately winning. The judges particularly praised the project for integrating different industries into a single circular mechanism, which not only changes the way cleaning products are manufactured but also makes resource reuse a part of daily consumption.
picupi turns recycled plastic into detergent bottles, paired with detachable paper sleeves, making the packaging design convenient for both use and recycling. (Provided by picupi)
The product series features simple white bottles paired with blue, green, and pink color coding to easily identify different cleaning purposes. (Provided by picupi)

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