Amore Pacific’s 81st anniversary… Expanding wellness and promoting AI transformation

Amore Pacific’s 81st anniversary… Expanding wellness and promoting AI transformation

(Seoul = Yonhap News) Reporter Koo Jeong-mo = Celebrating the 81st anniversary of Amorepacific Group, Suh Kyung-bae, Chairman of Amorepacific Group, emphasized the company's will for global growth by realizing the vision of 'New Beauty', saying, "Let's create a company that presents a new standard of beauty to customers around the world."

According to Amorepacific Group on the 7th, Chairman Seo said this at the 81st anniversary ceremony held at the headquarters in Yongsan-gu on the 4th, saying, "The power that has led the history of Amorepacific over the past 81 years is customer-centeredness and pioneering spirit."

Chairman Seo explained, “The path to new beauty we pursue is to first read customer changes, pioneer new areas, and create a beauty culture that has never been seen before.”

He continued, "The distribution landscape has been reorganized centering on digital and platforms, and as interest in K-culture increases, competition has become fiercer and the pace of change has become faster."

In celebration of its 80th anniversary last year, Amorepacific Group declared the 'Create New Beauty' vision and established five major strategic tasks, including intensive cultivation of global core markets, strengthening integrated beauty solutions, development of anti-aging based on biotechnology, agile organizational innovation, and artificial intelligence (AI)-based work transformation.

This year, as key tasks to realize the New Beauty vision, we are accelerating the challenge of the global market, creating beauty that encompasses both inside and outside, and innovating the way we work.

In particular, based on the 'Holistic Longevity' technology vision, we plan to expand our business area from skin care to hair care and wellness and build our own unique bio beauty competitiveness. In addition, the speed and productivity of overall work will be increased through AI transformation.

Chairman Seo emphasized, "We must read customer changes before anyone else, implement them quickly, and persistently complete them. Let's create our own new beauty with the customer-centered and pioneering spirit that we have maintained for 81 years and move forward vigorously toward the world."

Amorepacific Group, established on September 5, 1945, aims to achieve sales of 15 trillion won by 2035 and become a leading global beauty and wellness company.