
AI-generated summary
SM Backcell entered the Thai market for the first time through this delivery and aims to expand its share of the Southeast Asian battery market.
SM Backcell's battery business division announced on the 7th that it will supply alkaline batteries to online and offline distribution channels operated by CP Axtra, a distribution affiliate of CP Group, the number one business in Thailand.
SM Baxcell explained that this is the first time Bexel batteries are being exported to overseas markets, and Thailand, a large market in Southeast Asia, has been used as a bridgehead for global expansion.
CP Extra is a distribution company that operates approximately 2,600 stores, including Macro and Lotus, and 13,000 7-Eleven stores in Thailand.
Starting with this delivery, SM Backcell plans to focus on establishing itself in the local market while signing a strategic business agreement (MOU) with CP Extra to create synergy.
Choi Se-hwan, CEO of SM Backcell's battery business division, said, "The fact that Bexel batteries have entered the channel of CP Extra, which leads the Thai distribution market, has been recognized by the global market in terms of quality and technology. We will significantly increase our share in the Southeast Asian battery market."
AI outlook — possibilities, not facts
SM Backcell will sign a strategic business agreement with CP Extra
Likely · Within weeks

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