Madou pomelo farmer Li Jiahan shares his daily routine through videos to maintain consumer interaction outside the production period.

Madou pomelo farmer Li Jiahan maintains interaction with consumers by sharing the farmer's daily life and local delicacies through videos outside of the Wendan production period. (Photo by reporter Liu Wanjun)

Madou Wendan is well-known throughout the country. In order to keep consumers paying attention to the industry beyond the production period of Wendan and attract consumers to actually go to the production area, Madou pomelo farmer Li Jiahan has held activities such as "The Dining Table Under the Pomelo Tree" in the early days. In recent years, he has filmed his own videos to share the farmers' daily life, maintaining interaction with consumers and reaching a wider range of ethnic groups. Each video has an average click rate of about 12,000 times.

Li Jiahan was originally engaged in the catering industry. He returned to his hometown to take over the pomelo garden 15 years ago. In addition to writing marketing articles on Facebook, he also launched the innovative "Table Under the Pomelo Tree" event 10 years ago to bring consumers into the pomelo garden and gain popularity. It has also been reported by many media. Currently, the event has been changed to reservations.

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As the area of pomelo orchards under management has increased, social platforms have become more and more diverse in recent years. Li Jiahan also began to shoot short videos to introduce the daily work in the pomelo orchards, and also shared Tainan food, industry, etc. There was once a video sharing a mango greenhouse that was viewed 70,000 to 800,000 times.

Li Jiahan said that Wen Dan's delivery period is only about one month per year, and he hopes to use this to maintain interaction with consumers outside of the delivery period. The filming and editing of the video are completed by dividing the labor between him and his wife. A 1-minute video takes 1 to 2 hours to edit, so it can reach a wider range of people than simply running Facebook.

However, he believes that his identity is always a farmer, and the most important thing about the content of the film is that it is sincere and not overly packaged. As for whether the traffic can be converted into actual consumption power, it will be natural.

Li Jiahan also encouraged farmers with similar ideas not to worry about whether the film is good or not, just do it right. Times are constantly changing, so if you have an idea, you should start executing it.

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