
麻豆柚農李佳翰在文旦產期以外,透過拍攝短影片分享農夫日常、台南美食及產業知識,以維持與消費者互動,平均每支影片點閱約1萬2000次,曾有芒果溫室影片點閱達78萬次,他強調內容真誠且鼓勵其他農民勇於嘗試。
AI-generated summary
李佳翰15年前返鄉接手柚園,原從事餐飲業,10年前推出『柚樹下的餐桌』活動以提升知名度,近年來透過社群平台拍攝短影片分享農夫日常及在地美食,以維持產期外與消費者的互動。
麻豆柚農李佳翰在文旦產期之外,透過影片分享農夫日常、生活及在地美食,維持與消費者的互動。(記者劉婉君攝)
麻豆文旦全國知名,為了讓消費者在文旦產期之外,也能持續關注產業,吸引消費者實際走到產地,麻豆柚農李佳翰從早期舉辦「柚樹下的餐桌」等活動,到近年來自行拍攝影片分享農夫日常,維繫與消費者的互動,接觸到的族群也更加廣泛,平均每支影片的點閱率約1萬2000次左右。
李佳翰原從事餐飲業,15年前返鄉接手柚園,除了透過臉書撰文行銷,10年前推出創新的「柚樹下的餐桌」活動,將消費者帶入柚園,打響知名度,也曾受到許多媒體報導,目前活動則改為預約辦理。
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隨著管理的柚園面積增加,近年來社群平台越來越多元,李佳翰也開始拍攝短影片,介紹柚園裡的工作日常,也分享台南美食、產業等,曾有1支分享芒果溫室的影片,點閱高達7、80萬次。
李佳翰說,文旦1年產期只有1個月左右,希望藉此在產期以外的時間,保持和消費者互動,影片拍攝和剪片,都是他與妻子分工完成,1分鐘的影片,要花1至2小時剪片,因而接觸到的人,比單純經營臉書更加廣泛。
不過,他認為自己的身分始終是農夫,影片內容最重要的是真誠、沒有過度包裝,至於流量能不能轉化為實際的消費力,則是順其自然。
李佳翰也鼓勵有類似想法的農民,不要擔心影片做得好不好,做就對了,時代一直在改變,有想法就要開始執行。
相關新聞請見:
農產拚經濟2-1》農會產品熱銷 建醮、普度也成新商機
AI outlook — possibilities, not facts
李佳翰將持續製作並發布農夫日常及在地美食相關的短影片
Likely · Within months
其他農民將開始效法李佳翰的做法,利用社群平台分享農業日常或產品資訊
Possible · Within months

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