From a cow to a cup of milk, Ningxia Xingqing strengthens the entire local fresh milk industry chain

China News Service, Yinchuan, November 12 (Reporter Li Peishan) Fresh milk is "produced and processed on the same day" and goes directly from the cowshed to people's dining tables. In winter, in the ecological resettlement area of ​​Yueyahu Township, Xingqing District, Yinchuan City, Ningxia, a lively dairy industry chain is accelerating.

In the early morning, at the Yueya Lake Dairy Ecological Breeding Park, cows in the intelligent pasture enter the milking position in an orderly manner. The milking robot operates automatically, and the fresh milk is collected through closed pipes without touching human hands. Cold chain vehicles quickly transport raw milk and send it to the nearest local processing workshop. The fresh milk is processed into finished products on site to maximize the freshness. Ningxia Western Zaoer Dairy Co., Ltd., located in Binhejiayuan No. 5 Village, Yueyahu Township, is a representative enterprise in Xingqing District that promotes on-site deep processing of milk sources.

In the past, the dairy industry in Xingqing District mainly focused on exporting fresh raw milk. The industrial chain was short and the added value of the products was not high. To this end, the local government has actively made up for the shortcomings in milk industry processing and guided ranches to convert milk sources on-site. The company invested 25 million yuan to build a raw milk processing project in two phases, equipped with ultra-high temperature sterilization, pasteurization, and aseptic filling automated production lines. After the project reaches full capacity, it can process 60,000 tons of raw milk and produce 54,000 tons of liquid milk annually.

In order to lengthen the revenue chain, the breeding park adopts dual-line operations of OEM orders and private brands, builds a local brand "cow cafe", develops new consumption formats such as fresh milk bar and study experience, effectively increases the added value of raw milk, and also provides nearby jobs for 25 local relocated immigrants. In addition, the park has also strengthened cooperation with universities and institutions such as Ningxia University to jointly develop new products and continuously enrich the supply of local dairy products.

Relying on the Yueya Lake Dairy Ecological Breeding Park, the overall foundation of the dairy industry in Xingqing District is solid. Currently, the park has 14 large-scale breeding farms with 22,000 dairy cows in stock. In the first three quarters of 2026, Xingqing District's total fresh milk output was 104,000 tons, achieving an output value of 300 million yuan, and the raw milk sampling pass rate continued to maintain 100%.

Based on a solid foundation of milk sources, Xingqing District has further opened up both production and marketing, and explored the "front store and back field" development model. On the back-end, we continued to promote intelligent and standardized transformation of breeding; on the front-end, we expanded consumption channels, opened 22 fresh milk experience stores, and set up self-service fresh milk vending terminals in 10 communities, supplemented by online order taking and intra-city delivery services. As a result, the local dairy industry has gradually bid farewell to the model of simply exporting raw milk, and is moving towards the integration of the entire chain of breeding, processing, and brand sales, so that fresh milk from pastures can be delivered directly to citizens' dining tables.