China News Service, Berlin, September 6th. On the 5th local time, the "3rd China-Germany Cross-border E-commerce Summit and Chinese Brand Night @IFA2026" was held in Berlin, Germany.
The event was jointly organized by Su Qinhui China Brand Overseas Committee, WeBranding International and Zhixiang (Brand Factory), attracting more than 100 Chinese and European business representatives, channel executives and industry experts to participate. Focusing on European channel growth, brand sustainable development, and hot technologies such as robots and embodied intelligence at this IFA, the guests discussed together how China's intelligent manufacturing can break through the European market and its long-term growth path, helping Chinese brands to deepen and solidify the European market.
Hu Jianlong, the founder of Zhixiang, said in his speech that Zhixiang has always been committed to building a global bridge for Chinese innovative brands and helping China's smart manufacturing achieve in-depth implementation and value enhancement in the European market through deep cultivation of local ecology and ecological co-construction.
Jessica Yang, co-founder of WeBranding International, said in her speech that Chinese brands going to Europe are not only about exporting their products overseas, but also about building local trust and cultural resonance. WeBranding will continue to help Chinese brands achieve long-term growth in Europe.
During the keynote speech session, a number of Chinese and German industry experts brought practical sharing covering channels, product selection and after-sales guarantee. The CEO of Technaxx Germany gave an in-depth analysis of the European consumer electronics market from a European perspective; the person in charge of OTTO CHINA focused on the core preferences of German consumers and interpreted the latest product selection logic and cooperation opportunities of local European e-commerce giants; the Seel representative explained how to improve user experience through after-sales guarantee and transform after-sales "cost centers" into "brand trust assets."
"Chinese Brand Night" was the climax of the evening's activities. TechXFluencer, a global community of technology creators, was launched live. According to reports, the platform focuses on the field of consumer electronics. Through the two-wheel drive of "online creator community operation + offline brand experience activities", it builds large-scale, efficient and deeply localized talent marketing solutions for overseas companies.
A practical matchmaking session, a product display area and a pop-up store robot show were also set up at the event, which not only shared resources and links, but also showcased the leading applications of Chinese companies in the field of robots and embodied intelligence.
The 2026 International Consumer Electronics Show (IFA) in Berlin, Germany will be held at the Berlin Exhibition Center from the 4th to the 8th. The annual IFA exhibition is one of the largest and most comprehensive consumer electronics exhibitions in the world. The exhibition attracted more than 1,900 brands from around the world, and Chinese companies were important participants.
