Xinhua News Agency, Xi'an, September 6th. Title: Xinhua News Agency Economic Essay: How the "cool" way to stimulate new consumption in summer
Xinhua News Agency reporter Li Hua
The heat is gradually disappearing, and the curtain of summer is slowly falling. Looking back on this summer, the consumption boom in the name of "coolness" has surged, showing a vigorous economic pulse.
Looking at the country, from mountains and forests to valleys and countryside, summer vacation has become a popular option for people. Platform monitoring data shows that domestic summer travel orders this summer have reached a new high. Many places have become popular emerging travel destinations relying on their unique climatic conditions and charming landscapes and culture.
On social platforms, "China Cool" (China is cool and cool) continues to be popular, and a large number of foreign tourists come to China across the mountains and seas to truly experience this summer comfort. In the first half of the year, 22.914 million foreigners entered my country, a year-on-year increase of 20.4%; summer travel orders from European tourists to China increased by 275% year-on-year, and orders for tickets to scenic spots increased by more than 20 times.
The popularity of "coolness" is not just a simple climate dividend, but also reflects the development logic of ecological value transformation, industrial upgrading, and high-level openness and coordinated advancement.
my country's vast territory, diverse climate and mountainous resources have laid a natural foundation for the rise of refreshing consumption. However, having clear waters and lush mountains does not mean that it can be automatically converted into consumption vitality. What truly activates the market is to proactively adapt to the shift in mass tourism demand to "immersive experience" and accelerate the innovation and change of cultural tourism supply.
The butterfly change in Ningshan County, Shaanxi Province is a vivid microcosm. The beautiful mountains and rivers here used to be just "looking beautiful", but now there are more ways to open them, and continue to polish the "21°C summer, cool Ningshan" brand. In the local cultural tourism revenue structure, new business formats such as crested ibis research, mountain cultural and creative industries, and rice field camping contributed more revenue. B&Bs have provided employment to 80% of local villagers, and suburban car rentals, mountain retail, farm catering, etc. have simultaneously benefited, forming a complete industrial chain.
The shift on the supply side is clearly visible from this: from "quick check-in" to "slow experience", from "one-day trip" to "long-term stay", only by keeping pace with consumption upgrades can green waters and lush mountains be effectively transformed into real driving forces for increasing people's income.
The effective use of resource endowments has laid a solid foundation for cool consumption; the continuous advancement of industrial upgrading and scene renewal will further open up the growth space of the consumer market.
Traditional rafting is combined with new ways of canyoning, cliff coffee "grows" beside the hiking trails, cultural and museum venues use constant-temperature spaces to open thematic exhibitions of "Ancient Summer Recreation"... These new scenes and experiences in various places allow refreshing consumption to go beyond the traditional landscape and enjoy the coolness between mountains and rivers, and have a more diverse expression. Rural night markets, light and shadow shows, outdoor performances and other formats are also constantly enriching the connotation of the summer economy.
The full release of consumption potential cannot be achieved without the support of a good consumption environment. Perfect infrastructure and comfortable travel experience have strongly supported the domestic market and become an important reason why "China Cool" attracts overseas tourists.
A series of measures such as the 240-hour transit visa-free policy and multi-lingual tour guide services allow overseas tourists to not only check out the beautiful scenery, but also deeply experience the Chinese "coolness" that blends traditional culture and emerging technology.
See the four seasons in one summer. Cool consumption, a seasonal hot spot, also brings inspiration for stimulating development potential in all areas at all times: adapt to new changes in market demand, make good use of unique resources, create high-quality consumption scenes that are perceptible and accessible, strengthen service brands, optimize the consumption environment, and attract more consumers with attractions throughout the four seasons and highlights from time to time.
By extension, the wisdom contained in "cool" recipes in summer can also be applied to the development of more industries and fields. Pay more attention to the supply side, promote the deep integration of emerging technologies with cultural creativity, ecological value, etc., continue to promote supply innovation breakthroughs, create and lead new demands, and only then can traffic dividends and market popularity be accumulated into long-term competitiveness.
As time goes by, there are more thoughts brought about by refreshing consumption. By persisting in adapting measures to the times and local conditions, continuing reform and innovation, and constantly exploring realistic paths to transform resource advantages into development advantages, we will be happy to see more results from high-quality economic development in various regions.
