China News Service, Lishui, September 27 (Zhou Jian) Traffic is quickly leaving the circle, and popularity is fleeting. How can we rely on professional skills to catch the cultural tourism trend and use hard-core services to retain tourists? Looking at Zhejiang, Qingtian, the hometown of overseas Chinese, provides an "answer" that can be referenced.
Since 2026, Qingtian has established a "Introducing Customers into Qingdao" skills service team, keeping a close eye on urban hot spots, deeply exploring local characteristics, and based on the skills and expertise of team members to accurately solve problems in the four major scenarios of event drainage, Internet celebrity operation and maintenance, foreign-related services, and research empowerment. It uses the professional skills of cadres to solve the pain points of cultural tourism services and transform Internet popularity into the lasting vitality of mountain city cultural tourism.
Stadium traffic changes into city passenger traffic
“Follow Zhejiang BA and come visit Qingtian!”
This summer, the Zhejiang Basketball Association (Zhejiang Basketball Association) competition continues to be popular. Qingtian local star Ni Haokai has attracted countless fans with his solid performance on the field, driving teams and fans to enter Qingtian one after another and visit Qingxi Gate, Jiumen Village, Yierkang and other special cultural and tourism spots. The city’s exposure and topicality continue to increase.
The event attracts massive passenger flow, but foreign fans are not familiar with local accommodation and travel routes, and the fragmented and fragmented gaming experience makes it difficult to retain instant popularity.
In response to this pain point, the Skills Service Group gave full play to the special skills of young cadres in precise research, resource coordination, and refined services, accurately sorted out the core needs of the fan group for travel, consumption, and play, screened high-quality resources, and customized exclusive play packages for watching the game.
At the same time, the team members took the initiative to go to the competition venues and cultural tourism points to carry out voluntary tours, route Q&A, and passenger flow guidance. With their solid service coordination capabilities, they innovatively activated the event ticket stub economy and used the professional services of cadres to make up for the shortcomings of the event's cultural and tourism facilities, truly transforming the short-term game viewing craze into long-term urban passenger flow.
Internet celebrity fireworks bring cultural tourism to life across the region
"Run to a city for a fish!"
Recently, Qingtian Ridge Grilled Fish has quickly become popular due to its unique fireworks flavor hidden halfway up the mountainside in the city. The number of related topics spread across the entire network has exceeded 40 million, making it a phenomenon-level internet celebrity check-in point.
"Lingshang grilled fish suddenly became popular, and a large number of tourists flocked to it. However, the location is special, the road is narrow, and parking resources are tight. It is very prone to problems such as congestion, lag in service, and discounted tourist experience." said the person in charge of the skills service group.
In this regard, the Skills Service Group took advantage of the professional skills of cadres in marketing planning, on-site emergency response, and refined services. All employees were stationed at check-in points halfway up the mountain to carry out targeted support work.
Wu Jing, deputy head of the Skills Service Group and deputy director of the Qingtian County Culture, Tourism and Sports Bureau, led the team. Relying on the professional capabilities of cultural and tourism operations and a thorough understanding of the traffic communication rules of Internet celebrities, they innovatively created the marketing IP of "Going to Qingdao to Barbecue·Qingtian with Ingredients" and designed a creative "Baking Certificate" linkage model to connect and integrate 32 cross-business merchants in Qingtian to build a consumption system that benefits the people.
At the same time, the team members took the initiative to use their special skills in new media operations, route coordination, and map planning to independently polish the grilled fish themed tour route map, upgrade the smart navigation system, and launch exclusive consumer coupons. They used professional and innovative cadre skills to solve the dual dilemma of difficulty in sustaining the popularity of Internet celebrities at single points and difficulty in ensuring services at special points.
Do a good job in inbound cultural tourism services
“Qingtian has a unique style, and the bilingual service is considerate and convenient!”
As a famous hometown of overseas Chinese, Qingtian’s unique European-style streets, overseas Chinese coffee culture, and cross-border business formats are its core cultural and tourism advantages that distinguish it from other counties. It attracts a large number of overseas Chinese and foreign tourists all year round to come for sightseeing experience, and the popularity of inbound cultural tourism continues to rise.
However, problems such as lack of bilingual services, poor foreign-related communication, and non-standard cross-border services have always been the core blocking points for inbound tourism and are also professional problems that are difficult to overcome for ordinary cultural tourism services.
Therefore, the Skills Service Group gives full play to the special strengths of young cadres - relying on the foreign-related professional capabilities of Zhang Keying and other backbones, it regularly carries out special skill training for all employees in bilingual reception, foreign-related etiquette, cross-border payment Q&A, etc., to make up for the shortcomings of all employees in foreign-related services.
The person in charge of the Skills Service Group said that based on its professional foreign affairs service experience, the team studied the needs of inbound tourists, innovatively issued 200 yuan exclusive food and accommodation vouchers, customized foreign-related travel routes with characteristics of overseas Chinese hometowns, optimized bilingual signs across the region, and provided exclusive consulting services for foreign guests.
Intangible agricultural heritage transformed into popular research item
“Learning about intangible cultural heritage and watching rice and fish, the research experience is enriching and enriching!”
Qingtian has two core resources: millennium-old stone carving intangible cultural heritage skills and rice-fish symbiosis, a globally important agricultural cultural heritage. It is an excellent location for family outings, study and practice, and cultural collection. However, in the past, cultural resources were mostly limited to static displays and simple introductions, which were difficult to transform into cultural tourism products that tourists could participate in, experience, and disseminate.
The core problem behind it is the lack of professional product packaging, route planning and new media drainage capabilities. This is also the shortcoming of ordinary cultural tourism promotion teams. Therefore, the Skills Service Group gave full play to the professional advantages of young cadres who understand communication, market, and planning, systematically mapped out study points throughout Qingtian County, and professionally polished immersive experiential study routes.
At the same time, team members rely on their new media operation skills to build an online publicity matrix, accurately connect with cultural and tourism experts to attract traffic, and transform static cultural resources into popular research products that can be experienced, disseminated, and increased income through professional empowerment.
Obviously, the core competitiveness of the "Introducing Customers to Youth" skills service team is to solve problems with the professional skills of cadres, empower with special expertise, and improve quality with precision. In the next step, the team will continue to delve into the skills empowerment track, polish a professional, refined, and distinctive cultural tourism service system, and write a vivid answer to the skills empowerment of overseas Chinese in cultural tourism.
