Developing ‘Ground Gocheok’ near Gocheok Sky Dome in Guro-gu, Seoul into a baseball-themed alley commercial district.
Quick Look
- Guro-gu, Seoul announced that it will develop the 'Ground Gocheok' alley-type shopping district near Gocheok Sky Dome into a unique alley-type shopping district where baseball and local commercial districts are combined through the development of baseball-specific products, creation of themed streets, festivals and marketing, etc.
- The total project cost is 377.2 million won, and the area with 214 stores was designated as an alley-type retail district in November 2023.
AI-generated summary
Why It Matters
Ground Gocheok was designated as an alley-type shopping district in November 2023, and currently has 214 stores. Gocheok Sky Dome, Dongyang Mirae University, and Gocheok I-Park are nearby, attracting a variety of visitors.
Guro-gu, Seoul (Chairman Jang In-hong) announced on the 9th that it will develop ‘Ground Gocheok’ near Gocheok Sky Dome into a unique alley commercial district with a baseball theme.
As the 'Ground Gocheok Merchants' Association' was selected for the Ministry of SMEs and Startups' '2026 Regional Commercial Development Project (Promising Alley Commercial District)' contest, the district will promote the development of commercial district-specific products, the creation of baseball-themed streets, and festivals and marketing by the end of the year.
377.2 million won (226.32 million won in national funds, 150.88 million won in government funds) will be invested in this project.
Ground Gocheok was designated as an alley-type shopping district in November 2023. The current number of stores is 214.
Gocheok Sky Dome, Dongyang Mirae University, and Gocheok I-Park are nearby, attracting a variety of visitors.
The district plans to take advantage of the characteristics of the commercial district and promote ▲ developing joint brands and baseball-specific food and products ▲ operating baseball experience programs and alley festivals ▲ creating baseball-themed streets using photo zones, etc. ▲ ‘A Tour of Baseball Alley’ linking a restaurant map and a visit certification program.
Through this project, the district plans to encourage visitors to Gocheok Sky Dome to the surrounding alley commercial districts and develop Gocheok Ground into a unique alley commercial district that combines baseball and local commercial districts.
District Mayor Jang In-hong said, “We will work with merchants to make Ground Gocheok a commercial district that people want to visit on an ongoing basis by taking advantage of its unique characteristics.”
What to Watch
AI outlook — possibilities, not facts
If Ground Gocheok is developed into a baseball-themed alley commercial district, the influx of visitors to Gocheok Sky Dome to surrounding commercial districts will increase.
Likely · Within months
Open Questions
- What are the specific items of baseball-specific products?
- When is the theme street created?
- How do you measure business effectiveness?







