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Back台北市以外億元豪宅稀少，富豪更看重建商品牌
台北市以外億元豪宅稀少，富豪更看重建商品牌
NEWS
自由时报22 hours agoReal_estate1 min readChinaView translation

台北市以外億元豪宅稀少，富豪更看重建商品牌

億元豪宅建商品牌馨傳不動產智庫

Quick Look

馨傳不動產智庫統計顯示，2025年至今台北市以外只有5個預售豪宅案總價破億元，分別位於新北市三重、新竹縣寶山、台中市西屯及南屯、高雄市鼓山。富豪購買億級住宅時更重視建商品牌，即使在不景氣中，品牌強的項目如「大境雲深」、「潤泰City Park」等仍能以漂亮價格成交。

AI-generated summary

Why It Matters

馨傳不動產智庫統計台北市以外的億元豪宅建案，發現此類案件極為稀少，僅有5個預售豪宅總價破億元。

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中南部富豪更重視建商品牌，指標建商所推豪宅在不景氣中，依然用可賣到漂亮價格。（資料照）

如果要花1億多買房，你會選哪個地方？馨傳不動產智庫統計台北市以外的億元豪宅建案，結果發現，雖然台北市豪宅成交動輒好幾億元，看似錢不像錢，但實際上除了台北市以外，其餘縣市能擠進「億元俱樂部」的預售住宅相當少見。

馨傳不動產智庫執行長何世昌表示，根據統計顯示，從2025年至今年，台北市以外成交總價破億元的預售豪宅案只有5個，分別位於新北市三重、新竹縣寶山、台中市西屯及南屯，以及高雄市鼓山，其中成交總價最貴的1戶是南屯單元二重劃區的別墅案「大境雲深」。

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而新北市億元建案出現在三重，為「潤泰City Park」，總價令新板特區相形遜色，捷運聯開案與建商品牌應是最重要因素。新竹寶山受惠於竹科擴大和台積電進駐，房價從1字頭起飛，如今已回不去了。

台中與高雄近2年淪爲打房重災區，但富豪仍相當吃品牌，包括台中聯聚的「聯聚理安大廈」，以及高雄皇苑建設的「御皇苑」，兩案紛紛突破億元，在不景氣中依然用好產品來賣到漂亮價格。

Open Questions

  • 這5個億元豪宅案的具體成交價是多少？
  • 未來是否還會有更多億元豪宅案推出？
  • 建商品牌在購屋決策中的具體權重是多少？

Related Topics

億元豪宅
People何世昌
Organizations馨傳不動產智庫台積電
Places新北市三重新竹縣寶山台中市西屯台中市南屯
Topics建商品牌馨傳不動產智庫台北市以外新北市三重新竹縣寶山台中市西屯
This article was originally published by 自由时报.

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