Billion-dollar luxury homes are rare outside Taipei City, and wealthy people pay more attention to the brand of redevelopment companies

Rich people in central and southern China pay more attention to the brand of builders. Even in the recession, luxury homes promoted by index builders can still be sold at good prices. (File photo)

If you had to spend more than 100 million to buy a house, which place would you choose? The Xinchuan Real Estate Think Tank has compiled statistics on billion-dollar luxury housing construction projects outside of Taipei City, and found that although the transaction volume of luxury homes in Taipei City often amounts to several hundred million yuan, which may not seem like money, in fact, except for Taipei City, pre-sale homes in other counties and cities that can squeeze into the "100-million-yuan club" are quite rare.

He Shichang, CEO of Xinchuan Real Estate Think Tank, said that according to statistics, from 2025 to this year, there were only five pre-sale luxury housing projects outside Taipei City with a total transaction price of over 100 million yuan. They were located in Sanchong, New Taipei City, Baoshan, Hsinchu County, Xitun and Nantun, Taichung City, and Gushan, Kaohsiung City. Among them, the one with the most expensive total transaction price was the villa project "Dajing Yunshen" in the dual subdivision of the Nantun unit.

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A billion-dollar construction project in New Taipei City, called "Runtai City Park", appeared in Sanchong. The total price dwarfs that of the New Taipei Special Economic Zone. The joint MRT project and the brand of the builder should be the most important factors. In Baoshan, Hsinchu, benefiting from the expansion of the bamboo industry and the entry of TSMC, housing prices have taken off from the prefix 1, and there is no going back now.

Taichung and Kaohsiung have become the hardest-hit areas for housing crackdowns in the past two years, but the wealthy are still quite fond of brands, including the "Lian Juli'an Building" in Taichung and the "Royal Garden" built by the Imperial Garden in Kaohsiung. Both projects have exceeded 100 million yuan. Even in the recession, they still use good products to sell at good prices.