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Back유통업계, 추석 선물세트에서 위스키·와인 인기 상승
유통업계, 추석 선물세트에서 위스키·와인 인기 상승
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연합뉴스2 hours agoBusiness2 min readSouth KoreaView translation

유통업계, 추석 선물세트에서 위스키·와인 인기 상승

Quick Look

이마트 조사 결과 추석 선물세트에서 주류 매출 순위가 2016년 8위에서 올해 4위로 상승했으며, 위스키와 와인 선호도가 증가하고 백화점에서 초고가 위스키와 희소 와인 판매가 확대되고 있다.

AI-generated summary

Why It Matters

추석은 한국의 주요 명절로, 선물세트 판매가 유통업계의 중요한 성수기를 이루고 있다. 전통적으로 실용적인 생활용품이 선물세트 시장을 주도해 왔으나 최근 소비 트렌드가 변화하고 있다.

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유통업계 희소 와인·고가 위스키 전진 배치

(서울=연합뉴스) 정수연 기자 = 대형마트에서 팔리는 추석 선물세트 가운데 위스키와 와인 등 주류 인기가 오르고 있다.

26일 이마트가 10년 전과 올해 추석 선물세트 판매 추이를 비교한 결과를 보면, 주류 선물세트는 2016년 매출 순위 8위에서 올해 4위로 올랐다.

2016년에는 매출 비중이 통조림(24.4%), 조미료(12.7%), 샴푸와 양말 등 생활용품(11.2%), 과일(10.5%) 순이었다. 주류는 6.2%로 8위에 불과했다.

올해는 통조림(25.7%), 조미료(14.6%), 과일(9.7%), 주류(9.2%) 순으로 바뀌었다.

통조림과 조미료 등 실용적인 선물이 여전히 인기인 가운데 샴푸·양말 등 생활용품 선물 수요는 줄어든 반면, 주류에 대한 선호도는 올라간 셈이다.

주류 선물세트 중에서도 위스키 인기가 강세를 보였다.

올해 추석 선물세트 사전예약 시작일인 8월 6일부터 9월 22일까지 이마트 양주 선물세트 매출은 지난해 추석 같은 기간보다 22.2% 증가했다.

백화점에서는 추석을 앞두고 초고가 위스키 수요가 켜지고 있다.

신세계백화점은 추석을 앞두고 맥캘란 40년(3천200만원), 50년(1억2천300만원), 71년(1억8천만원), 78년(2억2천만원) 등 초고가 위스키 판매를 시작했다.

맥캘란 71년은 실제 판매가 이뤄졌다.

롯데백화점에서는 희소한 와인으로 꼽히는 '샤또 마고 11·12·13·14·15 빈티지 컬렉션'을, 현대백화점은 초고가 와인 '페트뤼스 18병 버티컬 컬렉션'과 고가 위스키인 '발베니 50년' 등을 판매하고 있다.

유통업계 관계자는 "소비자의 취향이 개인화되고 세분되면서 명절 선물을 고르는 기준이 달라지고 있다"고 밝혔다.

Open Questions

  • 주류 선물세트 인기 상승이 특정 연령층에 집중되어 있는지 여부
  • 초고가 위스키와 와인 구매자의 구체적인 소비자 프로필
  • 이 추세가 다른 명절이나 행사로 확장될 가능성

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This article was originally published by 연합뉴스.

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