Iida GHD subsidiary ordered to pay more than 400 million yen in surcharges, advertised as "No. 1 custom-built home" - Consumer Affairs Agency

On the 28th, the Consumer Affairs Agency ordered four subsidiaries of Iida Group Holdings (Iida GHD, Tokyo), which sells condominiums, to pay a total of approximately 441 million yen in fines for displaying advertisements as ``No. 1 custom-built housing company'' without conducting objective research, in violation of the Act on Premiums and Representations (misperception of quality).

The companies that received the order were Housing Information Center (Sagamihara City), Ichi Kensetsu, Ernest One, and Iida Sangyo (all in Tokyo).

In February 2024, the agency issued an order to five companies, including Iida GHD, to take measures to prevent recurrence.

According to the agency, from February 2022 to September 2023, the four subsidiary companies advertised themselves as ``No. 1 custom-built housing company with high quality yet low cost'' and ``No. 1 custom-built housing company with abundant land information'' on their websites and flyers.

Iida GHD commissioned a market research company to conduct the survey, but the company did not confirm whether the survey respondents had actually used the Iida Group.