China News Service, Xi'an, September 29 (Reporter Li Yifan) As the National Day holiday approaches, Xi'an is crowded with tourists. In addition to visiting cultural landmarks such as the Kassian City Wall and the Qin Shihuang Emperor's Mausoleum Museum, enjoying a performance of "Jiu Ji Da Qin" has become one of the "must-have options" for many tourists visiting Xi'an.
It is reported that "Jiujiang Daqin" has recently celebrated its second anniversary and has received a total of more than 1.5 million audiences, of which 80% are from outside the province and 10% are overseas tourists. The praise rate and attendance rate have continued to remain stable at over 95%.
In September 2026, tourists participated in the interaction in the "Jiujiang Da Qin" theater in Xi'an, Shaanxi. (Photo courtesy of Shaanxi Cultural Investment Group)
According to Shaanxi Cultural Investment Group, "Jiujiang Da Qin" insists on using history as its skeleton and art as its wings, and deeply explores the integrated development track of culture and tourism. The play is based on the story of the ordinary soldier "Heifu" in the Qin bamboo slips "Heifu Family Letter" in Yunmengsuihudi, which makes the grand historical narrative directly touch people's hearts. It was included in the "Second Batch of National Tourism Performing Arts List" by the Ministry of Culture and Tourism.
In the past few days, the theater has been crowded with people and the atmosphere is hot. The immersive interactive challenges attract the audience to participate, and the ancient charm of Qin style blends with modern fun. In front of the "Guarding the Great Wall" Jenga, the participants held their breath and concentrated, and experienced the rigor and wisdom of ancient craftsmen as the rise and fall of bricks and tiles; in the "One Hit" archery area, the audience drew their bows and arrows, aiming straight for the bull's-eye, showing off the heroic spirit of the warriors of the Great Qin Dynasty The "Sweep Liuhe" victory drill was accompanied by passionate drumbeats, and the audience danced with the cast and crew in the shape of terracotta warriors and horses; in the "Military Orders Like Mountains" physical interaction, the audience transformed into soldiers of the Qin Army and completed designated actions under the guidance of the battle flag with the word "handsome".
The reporter noticed that this work has become a cultural exchange platform that promotes mutual learning among civilizations. The smart performance with AI translation glasses allows diplomats from 13 countries stationed in China to overcome language barriers and understand the deep feelings of "It is impossible to say without clothes." Overseas audiences from more than 30 countries and regions, including the United States, France, and Germany, can experience the atmosphere of the Qin Dynasty in an immersive performance.
Looking at Xi'an, the cultural tourism supply has formed a multi-dimensional experience matrix. Various business formats such as cultural museum exhibitions, live performances, street walks, intangible cultural heritage handicrafts, and digital immersion work together.
During the National Day holiday, tourists from all over the world can not only understand a piece of history in a play, but also experience the splendor of the Zhou, Qin, Han and Tang Dynasties in the mountains and rivers of a city, read the story of Chang'an in a rich and diverse cultural and tourism scene, and feel the unique charm of Chinese culture across time and space.
