临近国庆假期,西安游人如织,《赳赳大秦》演出成为不少游客赴西安游玩的“必选项”之一。
临近国庆假期,西安演艺《赳赳大秦》迎来公演两周年,累计接待观众超150万人次。该剧融合历史与现代趣味,成为促进文明互鉴的文化交流平台,也为西安多元立体的文旅供给注入活力。
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《赳赳大秦》以云梦睡虎地秦简“黑夫家书”为创作原点,被文旅部列入全国旅游演艺精品名录。
中新网西安9月29日电 (记者 李一璠)临近国庆假期,西安游人如织,除了打卡西安城墙、秦始皇帝陵博物院等文化地标外,欣赏一次《赳赳大秦》演出也成为不少游客赴西安游玩的“必选项”之一。
据悉,《赳赳大秦》近日迎来公演两周年,累计接待观众超150万人次,其中省外观众占比80%、海外游客占比10%,好评率与上座率持续稳定在95%以上。
2026年9月,游客在陕西西安《赳赳大秦》剧场内参与互动。(陕文投集团供图)
据陕文投集团介绍,《赳赳大秦》坚持以历史为骨架、以艺术为羽翼,深耕文旅融合发展赛道。剧目以云梦睡虎地秦简“黑夫家书”中普通士卒“黑夫”的故事为创作原点,让宏大的历史叙事有了直抵人心的温度,被文化和旅游部列入“第二批全国旅游演艺精品名录”。
连日来,剧场内人潮涌动、气氛火热,沉浸式互动挑战吸引观众参与,秦风古韵与现代趣味交融。“守护长城”叠叠乐前,参与者屏息凝神,于一砖一瓦的起落之间体悟古代工匠的严谨与智慧;“一击必中”射箭区内,观众挽弓搭箭、直取靶心,尽展大秦锐士的豪迈气概;“一扫六合”胜利操伴着激昂鼓点,观众与兵马俑造型的演职人员一同起舞;“军令如山”肢体互动中,观众化身秦军将士,在“帅”字战旗的指引下完成指定动作。
记者关注到,这部作品成为促进文明互鉴的文化交流平台,AI翻译眼镜智慧观演让十三国驻华外交官跨越语言障碍,读懂“岂曰无衣”的深沉情怀;让来自美国、法国、德国等30余个国家和地区的海外观众,在沉浸式观演中感受大秦气象。
放眼西安,文旅供给已形成多元立体的体验矩阵,文博观展、实景演艺、街区漫游、非遗手作、数字沉浸等多种业态共同发力,既有厚重历史的“静水深流”,也有沉浸式互动、智慧观演的鲜活表达。
国庆假期里,各地游客既能在一部剧目中读懂一段历史,也可在一城山水间遍览周秦汉唐风华,在丰富多元的文旅场景中读懂长安故事,感受中华文化跨越时空的独特魅力。

The Legend of Butterfly Lovers, one of the four major Chinese folk legends, was formed in the Jin Dynasty. It tells the poignant love story of Liang Shanbo and Zhu Yingtai, who read together as classmates, got to know each other and cherished each other, and finally transformed into butterflies. The legend was selected into the list of representative projects of national intangible cultural heritage in 2006. It has been spread to Japan, Singapore and other countries and regions through various carriers such as Yue opera, film and television, and cultural creativity. It has been passed down for thousands of years and expressed to younger people through live-action dramas, cultural parks and IP development in Zhujiazhuang Village, Shangyu, Shaoxing, Zhejiang and other places.

The 2026 Tibet Culture and Arts Festival, with the theme of "Encounter in Taiwan - Resonating with the Mountains and Seas", will hold four concerts in three locations in Taipei, Hualien and Chiayi starting from September 29, inviting internationally renowned Tibetan singer Tenzin Chogyal, Taiwanese Tibetan singer-songwriter Longzhu Ciren, Paiwan golden song queen Sang Meijuan and multiple orchestras to perform, integrating traditional Tibetan instruments with Taiwanese aboriginal and Hakka music to demonstrate cultural dialogue and respect between ethnic groups.
On September 30, the special exhibition "A Glazed Pagoda in Nanjing" opened at the Nanjing Dabaoen Temple Ruins Museum. The exhibition brings together more than 100 cultural relics from more than 30 institutions in 10 countries around the world. Through the restoration of scenes such as sand tables and Zheng He's cabin, it shows the historical process of the Glazed Pagoda from its construction to its introduction to the world.
The 10th Chinese Opera Culture Week opened on September 29 at the Beijing Garden Expo and will last until October 5. With the theme of "Chinese Dream, Chinese Soul, and Opera Love", this event demonstrates the integration of traditional opera and modern technology through four generations of old, middle-aged and young people on the same stage, AI digital human and robot interaction, and linkage across the country.

The Liulice Courtyard of Beijing Beihai Park was officially opened to the public on September 29. As an important part of the "Western Brahma Realm" architectural complex, the courtyard has undergone protective maintenance and service improvements, and has now been opened to the full landscape. Historical and cultural exhibitions and cultural and creative products have been simultaneously launched to promote the living inheritance of royal garden culture.

The History Exhibition Hall of the Communist Party of China launched two themed exhibitions on the 29th to commemorate the 90th anniversary of the victory of the Red Army’s Long March. “The Great Expedition—The Long March Archives Exhibition of the Chinese Workers’ and Peasants’ Red Army” and “Snow Mountain Grassland—The Special Exhibition of Cultural Relics Commemorating the 90th Anniversary of the Victory of the Chinese Workers’ and Peasants’ Red Army’s Long March” opened on the same day. A large number of precious archives and cultural relics are on display and are open for free until the end of this year.