Samsung and Google AI glasses available for pre-order on the 12th... Challenge the meta solo
Gentle Monster and Warby Parker design participation... Scheduled for official release in December
Quick Look
- Samsung Electronics will begin pre-orders for 'Intelligent Eyewear', smart glasses equipped with Google's generative AI Gemini and collaborated with Gentle Monster and Warby Parker, on the 12th.
- It is scheduled to be officially launched in December, and Korea and the United States are mentioned as initial launch markets.
- Samsung and Google are entering the AI smart glasses market, where Meta accounts for 81.3% of shipments.
AI-generated summary
Why It Matters
Products released by Meta in collaboration with eyewear brands such as Ray-Ban and Oakley are currently leading the AI smart glasses market. According to Omdia, last year, Meta's global AI smart glasses market share reached 85.2% based on shipments, and it also reached 81.3% in the first half of this year.
Samsung Electronics will begin pre-orders for smart glasses equipped with Google's generative artificial intelligence (AI) Gemini and in collaboration with eyewear brands Gentle Monster and Warby Parker on the 12th.
This product supports real-time translation, directions, and information search through voice and visual recognition, and Meta is targeting the global AI smart glasses market, which accounts for more than 80% of shipments.
According to the industry on the 9th, domestic eyewear brand Gentle Monster and US Warby Parker will begin pre-ordering ‘Intelligent Eyewear’ on the 12th.
The product is scheduled to be officially launched in December, and Korea and the United States are mentioned as initial launch markets. The specific sales price and domestic release schedule have not yet been revealed.
Intelligent Eyewear is a product that combines Samsung Electronics' hardware technology with Google's generative AI 'Gemini'. Gentle Monster and Warby Parker participated in the design of the glasses frames to enhance everyday wearability and fashion elements.
It was first unveiled at 'Google I/O 2026' held in Mountain View, California, USA last May, and Samsung Electronics introduced additional designs and key functions at the Galaxy Unpack event in July.
This product operates based on voice commands and visual recognition instead of a display that displays augmented reality (AR) information in front of you.
With a built-in camera, microphone, and speaker, AI recognizes the objects the user is looking at or the surrounding situation, and supports real-time translation, route guidance, and information search. You can take pictures or perform various functions using your voice without taking out your smartphone.
Considering the privacy concerns of smart glasses with built-in cameras, light-emitting diode (LED) lights inside and outside the glasses were turned on during filming. The shooting function is disabled if the external indicator light is obscured or the glasses are removed.
With Samsung Electronics and Google entering the market, competition is expected to intensify in the meta-centered AI smart glasses market.
Currently, the market is led by products released by Meta in collaboration with eyewear brands such as Ray-Ban and Oakley.
According to market research firm Omdia, last year, Meta's global AI smart glasses market share reached 85.2% based on shipment volume. In the first half of this year, it maintained an overwhelming lead, recording 81.3%.
What to Watch
AI outlook — possibilities, not facts
Samsung Electronics will officially launch intelligent eyewear in December.
Very likely · Within months
Korea and the United States will be the initial launch markets.
Likely · Within months
Open Questions
- What is the specific selling price?
- When is the domestic release schedule?
- Do the initial launch markets include countries other than Korea and the United States?
