
AI-generated summary
Samsung Electronics has begun targeting the Latin American market through its Bespoke AI lineup, which integrates artificial intelligence technology into home appliances. This event was held in Mexico City for key local officials.
Samsung Electronics has begun targeting the Latin American market by introducing a home appliance lineup that integrates artificial intelligence (AI) technology.
Samsung Electronics announced on the 12th (local time) that it recently held 'The Brief', a home appliance event in Mexico City, Mexico, to introduce the latest technology and innovative products to key local officials.
At this event, Samsung Electronics focused on introducing the 'Bespoke AI' ecosystem that connects the entire home, including heating and cooling, laundry, and kitchen, based on the 'SmartThings' platform.
SmartThings is a platform that presents a residential environment where AI learns the user's lifestyle habits to automate household tasks and optimize energy consumption.
At the exhibition hall, key premium home appliances were placed at the front, including the 'Bespoke AI Family Hub' refrigerator with enhanced food ingredient management functions, the 'Bespoke AI Combo' that handles everything from washing to drying at once, and the 'Windless AI Air Conditioner' that maximizes energy savings.
In addition, next-generation connected home technologies such as 'SmartThings Map View' and 'Vision AI Companion', which identify and control the status of home devices through a 3D drawing through the display, were also introduced.
A Samsung Electronics official said, "We have integrated AI into home appliances to reduce the burden of daily household chores and allow devices to predict household needs first. We will continue to innovate the residential experience so that customers can free themselves from cumbersome household tasks and focus on more valuable time."
AI outlook — possibilities, not facts
Samsung Electronics' Bespoke AI products will expand their share in the Latin American market
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