Lin Junxiu, director of the Digital Industry Agency, said that AI is an important development direction that the government is currently paying attention to. In the face of international competition, Taiwan can learn from its past industrial development experience and combine international cooperation with its own advantages to find new growth drivers.
In the AI era, how Taiwan faces competition from international technology giants while finding its own industrial positioning has become one of the important issues in the next stage of digital economic development. The Liberty Times held a forum on "New Opportunities and Resilience of the Delivery Industry" today (29th). Lin Junxiu, director of the Digital Industry Agency of the Ministry of Digital Development, said that AI is an important direction of the government's current attention. Therefore, when facing international competition, we can think from a more positive perspective, learn from Taiwan's past industrial development experience, and look for new growth opportunities through international cooperation and its own advantages.
Lin Junxiu pointed out that looking back on Taiwan's past industrial development, whether it is international platforms, large technology companies, or global brands in the manufacturing and service industries, international companies entering Taiwan or cooperating with Taiwanese industry have indeed brought impetus to economic development. In the past, Taiwan engaged in OEM and ODM for international brands, and the development of the electronics and semiconductor industries also followed a similar trajectory.
He mentioned that judging from past experience, Taiwan has developed by "standing on the shoulders of giants" to a certain extent. This model is indeed worthy of reference and has also contributed to Taiwan's economic growth. However, after entering the AI era, the industry competition model is changing. Lin Junxiu pointed out that now it may only take five people to set up a company. If AI Agent is developed and connected to automated processes, including automated purchasing processes, small businesses will also have the opportunity to do things that required larger enterprises in the past.
In the face of international competition, Lin Junxiu believes that Taiwan does not need to be afraid of foreign competition, but it must also consider whether it can maintain competitiveness after entering the AI era if it still uses the past business methods, and whether existing industries may be subverted by destructive innovation. He believes that existing players will not always be able to maintain their original advantages, and changes in the industry still need to be continuously observed.
On the other hand, the platform economy itself does bring benefits. Lin Junxiu pointed out that the platform provides merchants with listings and sales channels, making it easier for Taiwan's small and medium-sized enterprises to be seen by consumers at the front desk. However, in the new competitive environment, Taiwanese businesses must also find their own strategies and find breakthrough opportunities through different innovative models.
Lin Junxiu said: "We have been holding on to hope in the AI era. I think we have no right to be disappointed. We must hold onto hope for the future." He believes that the platform economy is actually one of the easiest models to assist small and medium-sized enterprises. From opening a store, putting products on the shelves, and marketing copywriting, you can get assistance through the platform.
With the rise of AI search, the digital marketing methods of small and medium-sized enterprises may also change. Lin Junxiu pointed out that in the past, Chinese copywriting was mainly written for human reading, but in the future AI era, content must also be "findable by AI." For example, when users search for information through tools such as Google Search and Gemini in the future, corporate content must have the opportunity to be excerpted by AI and further connected to the original content. This is different from the past SEO-centered approach.
Therefore, he believes that in the new ecosystem brought about by AI, platform operators can further assist small and medium-sized enterprises in adapting to new search, marketing and business models, allowing them to continue to grow and expand. This is also an important role that platforms can play in the future.
Lin Junxiu said that whether it is a domestic platform or a foreign platform, as long as it can bring substantial help to Taiwan's small and medium-sized enterprises, they should be supported, and through the combination of platforms and AI tools, we should help small and medium-sized enterprises find new development opportunities in the new wave of digital industry transformation.
