AI glasses market enters Europe and the United States, HTC’s September revenue hits 17-month high

HTC launched an upgraded model of VIVE Eagle in September. (Photo by reporter Wang Yihong)

[Reporter Wang Yihong/Taipei Report] HTC benefited from the expansion of AI glasses, and its revenue in September reached 339 million yuan, a monthly increase of approximately 37.8% and an annual increase of approximately 12.6%. Not only did it reach 300 million yuan, it also hit a new revenue high in the past 17 months. Revenue in the third quarter was approximately 760 million yuan, a quarterly increase of approximately 24.63% and an annual increase of approximately 6.7%. The cumulative revenue in the first three quarters of this year was approximately 2.03 billion yuan, an annual decrease of approximately 4.15%.

HTC launched an upgraded version of its AI smart glasses VIVE Eagle on September 3 and entered the European and American markets. This further boosted shipment momentum and led to a double increase in revenue in September. HTC pointed out that the European and American markets will initially be sold through electronic retail channels and then sold in cooperation with telecom operators. Europe and the United States are mainstream markets for consumer products and will enter the peak consumption season in the fourth quarter. They are quite confident in the sales performance of the European and American markets. As AI glasses have gone through the early adopter period and gradually matured, it is estimated that AI glasses will enter a clear growth period next year.