Shin Kong Mitsukoshi Xinyi Xintiandi Anniversary to be launched next week

Shin Kong Mitsukoshi Xinyi Xintiandi’s anniversary celebration will debut next week, with a performance target of 6.38 billion yuan.

[Reporter Zhuo Yijun/Report from Taipei] Shin Kong Mitsukoshi Taipei Xinyi Xintiandi’s anniversary celebration will be grandly held on October 15th. Shin Kong Mitsukoshi said that this year’s Xinyi Xintiandi anniversary performance target is 6.38 billion yuan, with an expected growth of 3%. It will use the three major drivers of "new venues, new topics, and new products", through SKM MEN’S first anniversary, Japan Product Exhibition, Pokémon 30th Anniversary, animate, FANATICS As well as beauty products, 3C, home appliances, sports and other celebrity products, they continue to amplify the crowds and buying momentum.

Shin Kong Mitsukoshi pointed out that Xinyi Xintiandi’s performance and visitor numbers increased by about 5% from January to September this year, mainly from five major driving forces including exhibition pop-up, new technology products and collectible economy, high-end home appliances, trendy luxury goods, large-scale modifications and SKM MEN’S new business formats. The most important consumption pattern this year has shifted from "buying goods" to "buying experiences, buying interests, and buying life upgrades." This year's anniversary celebration focuses on "new venues, new brands, and new products." More than 200 counters participated in the anniversary celebration for the first time, including new brands such as Japanese and Korean fashion, designers, sports, and IP. More than 30% of exclusive brands and topical new counters were stationed, and new venues and new brands continued to attract young customers, new customers, and family customers.

In addition, large-scale events are also a powerful tool for attracting customers this year, including the Japanese Product Exhibition, the Jiikawa Exhibition, the 30th Anniversary of Pokémon, Animate opening on October 10, FANATICS opening on October 2, the Halloween Parade, and the Drum Festival. There are activities every week and topics every week, which will further convert the influx of guests into consumption throughout the museum.

Shin Kong Mitsukoshi Xinyi Xintiandi pointed out that this year’s anniversary celebration has gathered more than a thousand brands, more than 200 new brands, more than 50 exclusive new counters in Taiwan, and launched the “TOP 100 MUST” for the first time. BUY" Top 100 must-buys, from global hot models, social hot searches, celebrities' same styles to annual new products, we have compiled an annual list of the most worth buying in 2026; in the first 14 days, you will get 2,000 points when you spend 2,000 yuan in a single purchase of cosmetics, and you will get 5,000 points when you spend a total of 5,000 yuan in a single store. Use skm in designated industries in the first seven days Pay can give you up to 10,000 points for a single transaction of over RMB 10,000, and you can use the new Apple phone lottery to increase your beauty spending. From "what to buy and how to save" to "what to shop for", you can fill up the anniversary celebration topics at once.