Blue Sky laptop revenue boosts, launches new AI PC in first quarter of next year

Notebook manufacturer Blue Sky (2362) is not afraid of challenges such as rising component costs and demand fluctuations in the global notebook market. Notebook shipments fell by 20% annually in the first three quarters of this year. However, thanks to its product differentiation strategy, average selling price (ASP) increase and favorable exchange rate factors, notebook revenue increased by 15% annually against the trend. It is expected to launch a new RTX Spark Mini Workstation in the first quarter of next year to further seize business replacement and AI application business opportunities.

Lantian pointed out that in the third quarter, the global laptop market was affected by rising component costs and demand fluctuations. According to data from research institutions, global laptop shipments fell by more than 20% year-on-year, putting industry growth momentum under pressure. Blue Sky shipped 261,000 laptops in the third quarter, with revenue of 4.93 billion yuan, a quarterly decrease of 15% and an annual increase of 4%. The average selling price increased by 23% compared with the same period last year. In the first three quarters, the cumulative notebook shipments were 873,000 units, an annual decrease of 20%, but revenue reached 14.93 billion yuan, an annual increase of 15%.

Lantian said that in the face of challenges such as material shortages of major components and significant cost increases, the company continues to focus on product differentiation. Through design advantages such as energy saving, heat dissipation, and noise reduction, coupled with flexible production and customized integration capabilities, it meets the diverse needs of more than 100 customers around the world, and continues to deepen its market layout in mid-to-high-end laptops. By increasing the added value of products, coupled with the increase in average selling price and favorable exchange rate factors, the notebook business revenue can be supported to maintain growth despite industry headwinds.

Looking forward to the fourth quarter and early next year, Blue Sky will continue to strengthen its AI PC product layout and is expected to launch RTX Spark Mini Workstation in the first quarter of 2027 to expand its mid-to-high-end product lineup. At the same time, we work with global channel partners to actively expand business opportunities for business replacement and AI applications, and use flexible production lines and customized integration capabilities to respond to customer needs for special hardware configurations, product specifications, and software and hardware integration to enhance product competitiveness.

In addition to the laptop business, the operation of its Bainaohui shopping mall has also gradually recovered. Lantian pointed out that in the third quarter, the overall flow of people in Bainaohui increased by 5% annually and 10% quarterly. The weekend flow rate increased by 10% annually and 12% quarterly, driving the steady growth of rental income. The rental income in the third quarter was 820 million yuan, and the total in the first three quarters reached 2.3 billion yuan, an annual increase of 3.47%. Bainaohui continues to promote business renewal, marketing innovation and service upgrades, and combines technology competitions, new product launches and AI product experiences to enhance the attractiveness of the mall.

As for Chunguang Plaza Department Store, which holds 30% of the shares, its revenue in the first three quarters was RMB 2.4 billion (approximately NT$11.84 billion), a year-on-year decrease of 8%. However, through operational adjustments and cost control, it still maintained positive cash inflow of RMB 140 million (approximately NT$690 million). Lantian pointed out that the fourth quarter ushered in traditional sales peak seasons such as Double 11, Double 12 and year-end promotions, which will help boost Qunguang Plaza’s full-year profit performance.